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Telaria Offers The Trade Desk’s Unified ID Solution

February 11, 2019

NEW YORK & LOS ANGELES--(BUSINESS WIRE)--Feb 11, 2019--Telaria (NYSE:TLRA), the complete software platform to manage video advertising for premium publishers, will offer The Trade Desk’s unified ID solution to its demand partners as part of an effort to increase efficiencies across the ecosystem by reducing the number of cookie syncs necessary.

Aiming to create a common currency, The Trade Desk’s free unified ID solution offers a shared and consolidated ID across the entire supply chain (SSPs, DSPs, DMPs and data providers), enabling increased match rates and more relevant advertising. This will help brands and advertisers better understand their audiences and scale their campaign strategies across the digital ecosystem.

Katie Evans, COO, Telaria said, “The Trade Desk’s unified ID helps address an important need in the industry, the standardization of cookie IDs which helps minimize some of the complexity in the digital advertising ecosystem. We are excited to partner with The Trade Desk and in the process create a more addressable and scalable video ecosystem which enables buyers and sellers to transact in an increasingly friction free environment.”

“We are thrilled that Telaria has implemented the unified ID solution on their platform,” said Brian Stempeck, Chief Strategy Officer, The Trade Desk. “We believe aligning around common industry standards can have a huge impact on improving match rates and making audience buying more effective.”

About Telaria Telaria, Inc. (NYSE: TLRA), is a complete software platform to manage premium video advertising. We engineer the most robust suite of analytics, automated decisioning, and integrated programmatic and direct monetization tools in the industry. Global publishers require total command of their business; Telaria’s independent solution empowers unbiased decisions for the best revenue outcomes. Telaria operates out of 13 offices worldwide across North America, EMEA, LATAM and APAC.

About The Trade Desk The Trade Desk ™  is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific. To learn more, visit  thetradedesk.com  or follow us on  FacebookTwitterLinkedIn and YouTube.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190211005246/en/

CONTACT: Media Contact

Telaria, Inc.

Kar Yi Lim

klim@Telaria.com

(917) 658-1994

or

The Trade Desk

Patrick Wentling

Patrick.wentling@thetradedesk.com

or

Investor Relations Contact:

Andrew Posen

Vice President, Head of Investor Relations

212-792-2315

IR@telaria.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA NEW YORK

INDUSTRY KEYWORD: TECHNOLOGY INTERNET COMMUNICATIONS ADVERTISING MARKETING

SOURCE: Telaria

Copyright Business Wire 2019.

PUB: 02/11/2019 08:00 AM/DISC: 02/11/2019 08:01 AM

http://www.businesswire.com/news/home/20190211005246/en

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