Three out of Four Consumers Lack Confidence In Their Skincare Products
NORTHFIELD, Ill.--(BUSINESS WIRE)--May 23, 2019--
Medline Remedy ® Dermatology Series announced today the results of a new survey highlighting the confusion and misconceptions that many consumers feel about their skincare lotions. The nationwide survey of 1,000 adults across the US found the following :
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The new Remedy Moisturizing Body Lotion is free of 80 of the most common allergens that contribute to rashes and skin sensitivity. (Photo: Business Wire)
- 74% lack confidence that they’re using the right moisturizer for their skin
- 84% aren’t knowledgeable about the ingredients in their moisturizer
- 61% believe that using a moisturizer can prevent wrinkles (False)
- 73% think the more you moisturize the more hydrated your skin will be (False)
These are just a few of the key findings from a survey conducted for the all-new Remedy Dermatology Series Moisturizing Body Lotion.
“With so many products to choose from, it’s not surprising that many consumers are confused about what ingredients to look for in their skin and body moisturizer,” says dermatologist Dr. Christina Weng, Harvard Medical School. “For example, those with sensitive skin or who are prone to allergies, should try to find lotions that are free of allergens, parabens, sulfates, and other possible skin irritants – information they can usually find listed on the packaging.”
According to Dr. Weng there are certain qualities or ingredients consumers should look for in a moisturizer to keep their skin balanced and nourished. “The Remedy Moisturizing Body Lotion contains nutrients, emollients, and antioxidants that come from natural plant-based sources, including green tea, clove flower, safflower and soy. Notably, it’s free of 80 of the most common allergens that contribute to rashes and skin sensitivity.”
Dispelling Moisturizer Myths
In addition to confusion about which ingredients are important to look for, survey respondents also voiced some common misconceptions about moisturizers in general. For example, almost half of the survey respondents (49 percent) believed that you should only use moisturizer if you have dry skin, which according to experts is simply not true. “Although it may seem counterintuitive, you should actually apply moisturizer onto damp skin, as this will help lock in any excess water sitting on the surface before it evaporates from your skin,” says Dr. Weng.
Another commonly held myth is that the more moisturizer you use the more hydrated your skin will be. “Not true,” says Dr. Weng. “Good quality moisturizers are highly concentrated and are designed to be effective even without requiring a thick layer. If you use too much product, it’s more likely to sit on the surface of your skin, occlude the surface, and potentially trigger breakouts, she adds.
While there are common allergens that are present in many skincare products, Dr. Weng notes that it’s important for consumers with sensitive skin or allergies to look for products that avoid these irritating additives. “It can be hard to find a product that is free of all allergens, but a lotion that is specifically formulated to be free of 80 of the most common allergens will likely set a new standard for products for sensitive skin.”
The study was commissioned by Medline Industries in April 2019, among a cross section of 1,000 U.S. adults age 18 and over. Dr. Weng is a consultant to Medline Industries, Inc. For more information about Medline Remedy Moisturizing Body Lotion, visit http://remedydermatology.com.
Medline is a healthcare business that improves the operating performance of healthcare systems and providers by delivering customized solutions for clinical programs, medical supplies and supply chain and financial solutions. Headquartered in Northfield, Ill., the company strategically supports nearly a third of the largest healthcare systems in the United States and also works with providers across the continuum of care to achieve both clinical and financial success. With the size of one of the country’s largest companies and the agility of a family-owned business, Medline’s more than 20,000 employees provide a customized approach to each healthcare provider enabled by this agility at scale. Learn more about Medline at www.medline.com.
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CONTACT: Amy Ferraro
Blue Chip Marketing Worldwide
KEYWORD: UNITED STATES NORTH AMERICA ILLINOIS
INDUSTRY KEYWORD: WOMEN OTHER CONSUMER HOME GOODS RETAIL COSMETICS OTHER RETAIL CONSUMER
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