LONDON--(BUSINESS WIRE)--Aug 30, 2018--Always on the lookout for ways to make customers’ lives easier, Beko, Europe’s No.1 freestanding home appliances brand, has today announced the launch of its AquaTechTMtechnology washing machine at IFA in Berlin.

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Beko AquaTech washing machine (Photo: Business Wire)

The new AquaTech TM washing machine harnesses the natural power of water to create a gentle yet effective cycle, replacing standard tumble moves with more movement of water inside the drum.

Featuring up to a 50% faster cycle time but without compromising on effective cleaning, the innovative AquaTech TM technology washing machine is set to give back precious hours to anyone who does laundry at home by offering smarter, shorter programs for greater convenience.

Consumer insight revealed a preference for delicate washing even at lower temperatures, as well as opting for faster cycles to save time. While this approach with standard washing machines can compromise the cleaning efficacy required, thanks to AquaTech TM, Beko is able to offer spin cycles that work both quickly and effectively, whilst preventing any damage to textiles. It means households around the world can benefit from a more convenient approach to their laundry.

The innovative AquaTech TM technology works by optimising the power of water circulation to ensure more efficient wetting of garments and a more thorough clean as a result. The internal sensor ensures that the paddle is positioned at the top of the cycle, which then showers the contents of the washing machine with the detergent and water mix. The wearing mechanism typically found in standard washing machines has been replaced by water power, enabling clothes to be washed quickly, thoroughly and gently.

Providing a faster and more convenient washing cycle, speed is delivered in its most gentle and effective form.

The AquaTech TM technology washing machine will be available from March 2019. For more information, visit www.beko.com.

- Ends -

Notes to Editors

Product Features

AquaTechTMWashing Technology

Up to 50% faster programmes Up to 30% more gentle All programmes last less than two hours

About Beko:

Beko is the number 1 brand in the European free-standing white goods market and the second largest home appliances brand in Europe (Dec, 2017). It has been the fastest growing major home appliances brand in the overall European market since 2000. Beko is the international home appliance brand of Arçelik and a Premium Partner of FC Barcelona.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180830005058/en/

CONTACT: For more information or imagery:

Kate Howarth, +44 7974 264551

bekomsl@mslgroup.com

KEYWORD: UNITED KINGDOM UNITED STATES EUROPE NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: WOMEN HOME GOODS RETAIL SPECIALTY CONSUMER

SOURCE: Beko

Copyright Business Wire 2018.

PUB: 08/30/2018 07:00 AM/DISC: 08/30/2018 07:01 AM

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