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New Crayons Let Kids Color the Sky Cerulean

June 12, 1990

EASTON, Pa. (AP) _ Kids in the ’90s will have bolder, brighter Crayola crayons: fuchsia, dandelion and cerulean - a fancy word for sky blue.

Crayons in orange red, violet blue and other boring - er, simple - colors their parents and grandparents used will fade into history.

For the first time since 1972, the company is adding eight colors and for the first time since Crayola crayons were created in 1903, retiring eight others.

″We’re introducing the new colors in response to what kids told us they wanted,″ said Brad Drexler, spokesman for Binney and Smith, the maker of Crayola crayons in this eastern Pennsylvania city.

The company interviewed about 150 children aged 7 and under more than a year ago, and learned that they wanted crayons in bolder, brighter colors, Drexler said.

Binney and Smith developed new hues, and gave them upbeat names like wild strawberry, vivid tangerine, teal blue, royal purple and jungle green, as well as fuchsia, dandelion and cerulean.

To make room in the deluxe 72-crayon case, Binney and Smith decided to discontinue the colors blue gray, green blue, violet blue, orange red, orange yellow, lemon yellow, maize, and raw umber.

For example, Drexler said the ″bright and brilliant″ dandelion replaces maize, ″a dull, pale, almost mustard yellow.″

Crayon packs with the new colors are already being shipped from the plant, but they may not appear on store shelves until July, Drexel said.

The largest package of 72 crayons comes in a plastic case with a handle, what Drexler called a ″yuppie″ version of the classic 64-pack that dates from 1957. It was upgraded in 1972 with eight fluorescent colors.

Binney and Smith makes 2 billion crayons a year, Drexler said.

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