NBC Names New Stations Chief
NEW YORK (AP) _ John Rohrbeck, president and general manager of NBC-owned KNBC-TV in Burbank, Calif. since 1984, was named Monday as the president of NBC’s television stations division.
In accepting the job, he alluded in a statement to widespread speculation last week that NBC or parts of it might be sold by its parent company, General Electric Co., which bought the company in 1986. NBC has declined to comment.
Rohrbeck, who called his KNBC job one of the best in broadcasting, said that ″in all candor, what convinced me″ to take the new post ″was my length conversations with Bob Wright.″ Wright is the president of NBC Inc.
″I believe that the management of NBC is determined to maintain this organization as a dominant force in broadcast television,″ Rohrbeck said.
In another change, William Moll, Rohrbeck’s counterpart at NBC-owned WNBC- TV here, was named vice president of market development for the stations division. Moll’s successor is Bill Bolster, formely president of Multimedia Broadcasting.
Rohrbeck succeeds Al Jerome, who last week said he is leaving NBC, Inc., to head Spectradyne, Inc. in Dallas. That company supplies movies and other video entertainment to hotels.
Rohrbeck, who has been with NBC since 1967, will oversee the six television stations that NBC owns. His successor at KNBC will be Reed Manville, the station’s manager for sales planning.