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Persil® ProClean® “Goes Deep” in Super Bowl LIII® Commercial

January 29, 2019

STAMFORD, Conn.--(BUSINESS WIRE)--Jan 29, 2019--Henkel North America’s premier laundry detergent brand, Persil ® ProClean ®, will reveal its new stain-fighting commercial during Super Bowl LIII ®, on February 3. Expected to be watched by over 100 million viewers, the 15-second spot will run during the 2nd quarter, and will star Persil ® detergent’s “The Professional,” played by actor Peter Hermann. Hermann also starred as “The Professional” in the Persil Brand’s spot for Super Bowl LII ®.

In the brand’s 4 th consecutive Super Bowl spot, “The Professional”, along with his team of scientists, will reveal the deepest levels of the Persil Stain Lab, where they test the toughest, deepest stains. Viewers will get a chance to see the elaborate and spectacular technology the Persil Stain Lab employs. The spot will highlight when stains go deep, the Persil Brand goes deeper for an exceptional deep clean.

The spot was created by DDB New York, and directed by Erich Joiner, a leading commercial director and documentary filmmaker. He has won a wide range of the most prestigious industry awards, including Cannes Gold Lions, a Directors Guild of America nomination, and an Emmy win.

Globally-renowned for more than a century in over 60 countries, Henkel’s Persil ® Brand has been available to U.S. consumers since 2015. Within four years, the exceptional stain-fighting, whitening and freshness of Persil ® ProClean ® has led to impressive repeat purchase rates that continue to push the detergent category forward. The Persil ® ProClean ® Brand portfolio, consisting of Power-Liquid ® and Power-Caps ®, can be found in stores nationwide.

Visit Persil ® ProClean ® to find a retailer near you and find @PersilProClean on Facebook, Twitter, Instagram and YouTube.com.

About Henkel

Henkel operates globally with a well-balanced and diversified portfolio. The company holds leading positions with its three business units in both industrial and consumer businesses thanks to strong brands, innovations and technologies. Henkel Adhesive Technologies is the global leader in the adhesives market – across all industry segments worldwide. In its Laundry & Home Care and Beauty Care businesses, Henkel holds leading positions in many markets and categories around the world. Founded in 1876, Henkel looks back on more than 140 years of success. In 2018, Henkel reported sales of around 20 billion euros and adjusted operating profit of around 3.5 billion euros. Henkel employs more than 53,000 people globally – a passionate and highly diverse team, united by a strong company culture, a common purpose to create sustainable value, and shared values. As a recognized leader in sustainability, Henkel holds top positions in many international indices and rankings. Henkel’s preferred shares are listed in the German stock index DAX. For more information, please visit www.henkel.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190129005539/en/

CONTACT: Media

Jenny Schiavone

Jennifer.schiavone@henkel.com

475-299-9192

Hannah Spears

spearsh@ruderfinn.com

212-715-1519

KEYWORD: UNITED STATES NORTH AMERICA CONNECTICUT

INDUSTRY KEYWORD: FOOTBALL OTHER CONSUMER ENTERTAINMENT TV AND RADIO HOME GOODS RETAIL SPECIALTY SUPERMARKET OTHER RETAIL CONSUMER SPORTS

SOURCE: Henkel

Copyright Business Wire 2019.

PUB: 01/29/2019 09:00 AM/DISC: 01/29/2019 09:01 AM

http://www.businesswire.com/news/home/20190129005539/en

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