2019 Somerset County Tourism Grant Award recipients

February 7, 2019

The following associations and organizations received grants at an awards ceremony Wednesday at Seven Springs Mountain Resort:

1. Casselman River Watershed Association, $911 — This nonprofit organization dedicated to restoring, protecting and educating the public about the river’s natural heritage will create and implement a multimedia marketing campaign to promote the river’s whitewater rafting and cycling assets.

2. Comfort Inn of Somerset, $10,000 — The hotel will promote its golf packages with Somerset Country Club and Northwinds Golf Course by targeting golfers in the Youngstown, Ohio{&semispace}Harrisburg{&semispace}and York markets through print, radio and online ads.

3. Confluence Cyclery and Pedalers’ Rest, $1,191 — The business will advertise the full-service bike shop and lodging at the newly opened guest house along the Great Allegheny Passage in Confluence.

4. Confluence Tourism Association, $5,245 marketing grant and $7,472 visitors center grant — The association will promote Confluence’s lodging, dining and recreation venues and special events by updating its website, advertising with a trade publication and participating in several consumer travel shows. The visitors center grant will fund the Town Criers Program, which serves as a mobile visitors center.

5. Faranda Farm, $2,043 — A 50-acre farm specializing in agritourism events, Faranda Farm will expand its digital marketing presence for farm experiences and popular events, including the Laurel Highlands Garlic Festival and Harvest Festival.

6. Friends of Flight 93, $14,556 — The nonprofit supporting partner of the National Park Service will use this grant for a revamped multimedia marketing campaign featuring billboards, print and digital marketing and participation in numerous consumer travel shows to target individuals, families, school groups and the motor coach industry.

7. Great Allegheny Passage/Allegheny Trail Alliance, $19,275 — The Allegheny Trail Alliance is the coalition of trail organizations that have built, managed and maintained the Great Allegheny Passage. The alliance will develop a new website, mobile app and social media advertisements, and create and distribute an updated map and brochure.

8. Hostel on Main, $7,600 — Near the Rockwood access point of the Great Allegheny Passage, the Hostel on Main will provide print and online advertisements and social media marketing campaigns.

9. Huston’s Haunted Hollow, $5,000 — Opened in 1997 as a small “boo barn” walk-through, Huston’s Haunted Hollow has grown into a full horror theme park with six attractions and was recently named one of “America’s Most Haunted Attractions” and “Most Anticipated Haunted Houses of 2018.” The business will create and implement a geo-targeted digital marketing campaign.

10. Jennerstown Speedway, $45,393 — One of the oldest short tracks in the United States, the speedway will promote its schedule of events, including four nationally televised races, the Must See Stock Car Series races and a new event, All Star Monster Trucks.

11. Laurel Arts, $6,794 — It will promote various events, including Somerfest. Plans include website redesign, brochure development and distribution, social media and digital marketing.

12. Laurel Highlands Heritage Festivals Marketing Cooperative, $6,000 — This collaborative marketing effort promotes four of the region’s heritage-themed festivals, including the Farmers and Threshermens Jubilee and Mountain Craft Days, through digital advertising, as well as television and billboard advertising.

13. Levi Deal Mansion B&B, $4,000 — A luxury inn located in Meyersdale, the Levi Deal Mansion will provide print and digital advertisements, as well as a targeted direct mail campaign.

14. Listie Volunteer Fire Co., $4,631 — The firefighters will promote the Listie Nationals 2019 competitive truck pull event through billboards, brochures, and television and radio commercials.

15. Maple Leaf Outfitters, $1,554 — Now in its second season, Maple Leaf Outfitters provides hikers and bikers on the Great Allegheny Passage with outdoor trip planning, scheduling, shelter reservations, camp set-up, transportation for gear and personal belongings, and trip provisions. The business will create a multimedia campaign to promote services.

16. Mayapple Marketplace, $3,525 — A general mercantile featuring Pennsylvania-made goods, Mayapple Marketplace, in partnership with Old Towne Distillery, The Experience Farm, Pearson Pottery and Summer Smiles Honey Farm, will do brochure design, creation and distribution, as well as roadside signs to entice visitors to the Flight 93 National Memorial to explore Stoystown.

17. Merchant Village, $3,500 — A new fully staffed indoor vendor, crafter and farmers’ market, Merchant Village offers a one-stop shop for Somerset County goods such as honey, maple syrup, baked goods, doll clothes, and arts and crafts. The organization has been awarded funds for brochure distribution, social media advertising and billboard signage.

18. Middlecreek Township, $3,807 — The funds will be used to create interpretive signage at the Barronvale Covered Bridge.

19. Mountain Playhouse, $5,000 — Pennsylvania’s oldest professional stock theater will create print and digital advertising with the Pittsburgh Cultural Trust and television advertisements with KDKA.

20. Mountain Ridge Trails Resort, $10,000 — The ATV park will fund billboards along the Pennsylvania Turnpike, brochure distribution and digital marketing efforts.

21. New Centerville & Rural Volunteer Fire Co./Farmers and Threshermens Jubilee, $7,379 — Celebrating its 66th anniversary this summer, the festival will promote the five-day event through billboard signage and print and radio advertising.

22. Paddler’s Lane Retreat, $3,250 — Located along the Youghiogheny River in Confluence, the business offers vacation rentals, a bed and breakfast and a tenting campground. It will create a new website highlighting things to see and do in the region, as well as search engine optimization and professional photography.

23. Pennsylvania Maple Festival, $5,000 — The organization will promote the festival through a multimedia advertising campaign.

24. Quecreek Mine Rescue Site, $9,300 — The foundation will do signage along the Pennsylvania Turnpike.

25. Rockwood Mill Shoppes & Opera House, $12,000 —Originally a thriving lumber and feed mill dating to the late 1800s, the Rockwood Mill Shoppes & Opera House will provide for a multimedia advertising campaign to promote the 2019 schedule of events.

26. Seven Springs Mountain Resort, $67,500 — Pennsylvania’s largest ski resort will create an extensive winter multimedia marketing campaign focused on the Baltimore, Maryland{&semispace}Pittsburgh{&semispace}and Washington, D.C. markets.

27. Somerset County Chamber of Commerce, $21,500 —Representing more than 760 businesses and organizations, the chamber will use these funds to advertise on billboards along the Pennsylvania Turnpike, and in print and on brochures.

28. Somerset County Fair Association, $12,000 — The association will obtain print, radio, social media and outdoor advertisements targeting residents from northern Maryland and Fayette, Cambria and Bedford counties.

29. Somerset County Farmers’ Market, $2,500 — The market will use its grant for brochure distribution, signage, and print and digital advertisements.

30. Somerset County Rails to Trails Association/Rockwood Visitors Center, $8,000 — The association will staff a visitors center along the Great Allegheny Passage in Rockwood.

31. Somerset Historical Center, $7,518 — A steward of the county’s cultural heritage through its historical collections, educational programs and genealogical archives, the center’s major event is the three-day Mountain Craft Days folk festival held each September. The center has been awarded a grant for brochure design and distribution, and radio, print and television advertisements.

32. Somerset Inc., $10,731 — Somerset Inc. will promote visits to Uptown Somerset, the Somerset Scenic Six motorcycle tour routes, Chalk the Block, Fire & Ice Festival and Light Up Somerset.

33. Sugar Grove Antiques, $3,500 — A multi-dealer antique mall, this business will use the funds toward billboard advertisement on the Pennsylvania Turnpike and print ads in the Sunday Driver Antiques Guide.

34. Sunshine Luggage Shuttle, $3,423 — This shuttle service was created to help travelers by providing a worry-free way to experience the Great Allegheny Passage without the hassle of hauling luggage. The shuttle service will do brochure development and distribution and print and digital marketing initiatives.

35. Vin de Matrix Winery, $2,656 — This winery specializes in small batch and limited wines. The winery will develop brochures and visitor-friendly directional signage.

36. Yoder’s Guest House, $5,566 — Yoder’s Guest House and Market Square Bakery will pay for print and digital advertisements, as well as a targeted direct mail campaign.

37. Meyersdale Area Historical Society, $21,790 — The historical society operates a visitors center in the renovated Western Maryland Train Station. The society has been awarded a visitors center grant for staffing.

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