AP NEWS

Gillette Venus Teams Up with YouTube Star Remi Cruz for Limited-Edition Razor

December 7, 2018

NEW YORK--(BUSINESS WIRE)--Dec 7, 2018--Gillette Venus, in partnership with beauty and lifestyle YouTube personality and entrepreneur Remi Cruz, is launching its first-ever limited-edition razor today. Remi inspires millions of fans to find the fun in life with her energizing positivity and bright personal style, and her Venus x Remi razor features a vibrant tropical print and sleek handle design unlike any Gillette Venus razor ever released. A must-have this holiday season, it will be sold exclusively through the new Venus Direct subscription service and is available for pre-order today.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181207005287/en/

Gillette Venus, in partnership with beauty and lifestyle YouTube personality and entrepreneur Remi Cruz, is launching its first-ever limited-edition razor. (Photo: Business Wire)

“When I first started the design process for my Venus x Remi limited-edition razor, I wanted to make sure that the bright colors and tropical flowers everyone is used to seeing in my videos really came through in the design,” says Remi. “There’s nothing better than silky smooth freshly shaved legs to make you feel confident and the Venus x Remi razor is perfect for that extra boost this holiday season.”

The limited-edition Venus x Remi razor is available now for pre-order through Venus Direct, a new subscription service that offers more than 10 different blades and handles to choose from for your own skin type and shaving regimen. You can personalize your shaving experience by designing the plan that is right for you. Pair your favorite handle with your favorite blades and add the extras you want with an easy three-step process. With convenient, automatic delivery based on how often (or not) you shave, you’ll never run out or get stuck using a dull blade again. Plans start as low as $10 per order and ship absolutely free. Plus, you can cancel at any time – no questions asked.

“We want to help every woman feel confident to express herself in her own unique way. For many, that includes how her skin looks and feels, and Venus Direct has a complete range of products to meet her unique needs,” says Falguni Desai, leader of the Venus Direct program. “She can mix and match to personalize the shaving experience that’s right for her, and have it delivered straight to her door with free shipping whenever she wants it. And now with our limited-edition Venus x Remi design, she can add some unexpected fun to her beauty routine.”

To learn more about the Venus Direct subscription service, or to purchase the Venus x Remi razor and other favorite Gillette Venus products, visit Venusdirect.com.

About Remi Cruz: Remi Cruz is a YouTube personality and entrepreneur who has amassed over four million followers across her social channels. Most recently, Remi launched her podcast “Pretty Basic” with her best friend Alisha Marie. Upon release, the podcast went straight to number one on iTunes and continues to chart each week. Remi launched her skincare line HoneyPop earlier this year with the “I’m on Staycation Tonight” DIY Face Mask Kit + Acne Treatment. She regularly produces videos for her personal YouTube channel in the realm of DIYs, cooking tutorials, makeup and fashion videos and even dance music videos. Remi also began incorporating health and wellness videos into her channel as she started her journey to become more active and lead a healthier lifestyle.

About Procter & Gamble: P&G serves consumers around the world with one of the strongest portfolios of trusted, quality, leadership brands, including Always®, Ambi Pur®, Ariel®, Bounty®, Charmin®, Crest®, Dawn®, Downy®, Fairy®, Febreze®, Gain®, Gillette®, Head & Shoulders®, Lenor®, Olay®, Oral-B®, Pampers®, Pantene®, SK- II®, Tide®, Vicks®, and Whisper®. The P&G community includes operations in approximately 70 countries worldwide. Please visit for the latest news and information about P&G and its brands.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181207005287/en/

Alexandra Taylor,ataylor@hellommc.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK OHIO

INDUSTRY KEYWORD: CONVENIENCE STORE WOMEN OTHER CONSUMER ENTERTAINMENT DISCOUNT/VARIETY TECHNOLOGY OTHER ENTERTAINMENT ONLINE RETAIL INTERNET CELEBRITY HOME GOODS SOCIAL MEDIA TEENS RETAIL COMMUNICATIONS FASHION SPECIALTY SUPERMARKET ONLINE OTHER RETAIL CONSUMER FAMILY MEN

SOURCE: Procter & Gamble

Copyright Business Wire 2018.

PUB: 12/07/2018 10:12 AM/DISC: 12/07/2018 10:12 AM

http://www.businesswire.com/news/home/20181207005287/en

AP RADIO
Update hourly