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John Rich Plans Three Day New York City Media Tour for Redneck Riviera Whiskey

December 4, 2018

PORTLAND, Ore.--(BUSINESS WIRE)--Dec 4, 2018--Eastside Distilling, Inc. (NASDAQ: EAST) today announced that John Rich will be supporting Redneck Riviera Whiskey and the Folds of Honor with a three day media roadshow scheduled to begin Thursday, December 6th. Redneck Riviera Whiskey is a joint collaboration between Eastside and John Rich. Folds of Honor is a nonprofit organization dedicated to providing educational scholarships to the families of American military killed or disabled in the line of duty. Eastside Distilling supports Folds of Honor with regular cash donations.

John Rich is currently scheduled to appear on the following programs:

Thursday, December 6:

Today Show Live on People Now People Magazine Sean Hannity Radio Sean Hannity TV

Friday, December 7:

Fox and Friends Fox 411 Brian Kilmeade Radio Fox News

Saturday, December 8:

Greg Gutfeld Show

Since 2007, the Folds of Honor Foundation has carried forth this singular, noble mission – to provide educational scholarships to spouses and children of America’s fallen and disabled service-members. Their motto says it best: “Honor Their Sacrifice. Educate Their Legacy.” John Rich and Eastside have taken to heart the Folds of Honor mission and have been active advocates on behalf of the foundation, raising hundreds of thousands of dollars in 2018.

Redneck Riviera Whiskey is a small batch whiskey with vanilla honey smoothness and a subtle finish that consumers are sure to love. Redneck Riviera Whiskey was crafted by the famed distilling team at Eastside, headed up by Mel Heim and Travis Schoney. The team painstakingly developed what Eastside and John Rich believe is a superb whiskey unlike any other on the market, working over many months, with input from John Rich and friends.

Launched in February 2018, Redneck Riviera Whiskey is now distributed in Texas, California, Louisiana, Alabama, Georgia, Mississippi, Florida, North Carolina, South Carolina, North Dakota, South Dakota, Oregon, Tennessee, Oklahoma, Nebraska, Kentucky, Missouri, Washington, Iowa, Minnesota, Wisconsin, Alaska, Illinois, Michigan, Kansas, Colorado, Nevada, Arizona, Indiana, Maryland, The District of Columbia, New York, New Jersey, Massachusetts, Rhode Island, Vermont, New Hampshire, Maine and Arkansas.

About Redneck Riviera

Redneck Riviera, John Rich’s privately held lifestyle brand, celebrates America’s hard-working men and women. Built for people who live to turn up the music and have fun with friends and family, Redneck Riviera is America’s ‘Work Hard, Play Hard’ brand that offers something for everyone who likes to rock the red, white and blue all year long. Launched in 2014, the brand brings these values to life through footwear, apparel, hospitality, food, spirits and licensed products in a variety of categories. Redneck Riviera has expanded its reach with the opening of a honky-tonk bar. More information can be found here.

About Eastside Distilling

Eastside Distilling, Inc. (NASDAQ: EAST) has been producing high-quality, award-winning craft spirits in Portland, Oregon since 2008. The company is distinguished by its highly decorated product lineup that includes Burnside Bourbon, West End American Whiskey, Goose Hollow Reserve, Below Deck Rums, Portland Potato Vodka, Hue-Hue Coffee Rum and a distinctive line of fruit infused spirits. Eastside Distilling is majority owner of Big Bottom Distilling (makers of The Ninety One Gin, Navy Strength Gin and Delta Rye whiskey) and the Redneck Riviera Whiskey Co. All Eastside, Big Bottom and Redneck Riviera spirits are crafted from natural ingredients for quality and taste. Eastside’s MotherLode Bottling subsidiary is one of the Northwest’s leading independent spirit bottlers and ready-to-drink canners. For more information visit: www.eastsidedistilling.com or follow the company on Twitter and Facebook.

Important Cautions Regarding Forward-Looking Statements

Certain matters discussed in this press release may be forward-looking statements. Such matters involve risks and uncertainties that may cause actual results to differ materially, including the following: changes in economic conditions; general competitive factors; acceptance of the Company’s products in the market; the Company’s success in obtaining new customers; the Company’s success in product development; the Company’s ability to execute its business model and strategic plans; the Company’s success in integrating acquired entities and assets, and all the risks and related information described from time to time in the Company’s filings with the Securities and Exchange Commission (“SEC”), including the financial statements and related information contained in the Company’s Annual Report on Form 10-K and interim Quarterly Reports on Form 10-Q. Examples of forward-looking statements in this release may include statements related to our strategic focus, product verticals, anticipated revenue, and profitability. The Company assumes no obligation to update the cautionary information in this release.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181204005749/en/

CONTACT: Company Contact:

Eastside Distilling

Steve Shum, CFO

971-888-4264

inquiries@eastsidedistilling.comInvestors:

Robert Blum, Joe Diaz or Joe Dorame

Lytham Partners, LLC

(602) 889-9700

east@lythampartners.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK OREGON

INDUSTRY KEYWORD: EDUCATION PRIMARY/SECONDARY PHILANTHROPY RETAIL FOOD/BEVERAGE FOUNDATION

SOURCE: Eastside Distilling, Inc.

Copyright Business Wire 2018.

PUB: 12/04/2018 11:00 AM/DISC: 12/04/2018 11:00 AM

http://www.businesswire.com/news/home/20181204005749/en

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