Journal names new ad/marketing director
The Daily Journal has hired Bev Sams, who has a 29-year career with newspaper and magazines, to the newly-created position of senior director of advertising and marketing.
Sams, of Noblesville, Ind., had been regional advertising director of the Kokomo Tribune and Pharos-Tribune, both in Indiana, from 2012-19. Both publications are part of Community Newspapers Holdings Inc. Newspapers, based in Montgomery, Ala.
Sams, 50, said when she met with Len R. Small, Journal publisher, and Sally Hendron, vice president of revenue, she recognized this was the position she wanted to hold.
“Their love and passion for this newspaper and this community are obvious,” Sams said of Small Newspaper Group management. “There is just such a difference in working for a family-owned newspaper rather than a corporate-owned paper. This is something I wanted to be part of.”
Sams and her husband, Jeff, have two children, Kyle, 27, and Kaitlyn, 19.
Hendron said Sams’ vast experience and ability to drive revenue was apparent. She said after Journal management met with Sams, the fit simply was obvious.
“She understands local journalism and is a true advocate for community and the paper she works with,” Hendron said.
Sams will be exploring new products and opportunities in this modified position.
“I see so many opportunities in this market. I see the growth which is happening in this region. I believe this is a growth market,” she said.
The other key factor for Sams was the Journal’s strong commitment to providing strong, local news.
“There is so much local news in this newspaper. The Small family has such a strong commitment to content,” she said.
Prior to her CNHI tenure, Sams worked for Scripps BC Development from 2010-11, where she was sales manager of niche publications and FIX Home and Garden magazine.
From 2008-10, she served as marketing consultant for Tucson (Ariz.) Lifestyle magazines. From 1989 to 2007, she was retail sales manager for Gannett and Lee Enterprises/Tucson Newspapers.