Global Kombucha Market 2018-2023: The Hain Celestial, Redbull, and Reed are the Major Players, Occupying a Market Share of About 30% - ResearchAndMarkets.com

September 28, 2018

DUBLIN--(BUSINESS WIRE)--Sep 28, 2018--The “Global Kombucha Market - Growth, Trends, and Forecast (2018 - 2023)” report has been added to ResearchAndMarkets.com’s offering.

The global kombucha market records a revenue more than USD 1.5 billion in 2017 and is expected to register a CAGR of 17.5% during the forecast period (2018-2023).

The market is competitive and driven by an increase in the trend of health and wellness and the growing consumer demand for all natural ingredients. Kombucha Breweries International (KBI) has been catering to the growing need for the product by providing common resources and testing standards. Identification of the alcohol content of kombucha is imperative, for that, the company employed a standardized method to test and control.

Increasing consumption of probiotics as functional beverages market is driving the market for kombucha drinks market. The Asian market dominated by Japan and China has the highest adoption rate of probiotics generating a revenue of USD 14.1 Billion followed by Europe and North America. Since Kombucha is also made of beneficial bacteria, yeasts, and acid, people consume now for the many health and probiotic benefits which is expected to drive the market.

The digital fitness category and healthier food sales are the markets with exponential growth. The trend of natural, clean-label and organic are driving the market in the food sector. However, the growing awareness about the kombucha product consumed and buzz of weight management foods have also strived the market to grow at an exponential growth rate.

The market has been segmented by type, distribution and region. The preference for organic beverages has influenced the growth of kombucha market. This is due to increase in consumers preference towards organic fermented drinks.

Consumers broadly prefer flavored kombucha drinks and the segment accounted for around 80% of the market share in 2017. Flavored drinks are the major segment of the kombucha market, which has seen tremendous growth from the past 3-4 years, as the companies have developed traditional drinks with added exotic flavors, to attract consumers. Moreover, fruits are expected to dominate in the coming years, due to their added health benefits.

Key Topics Covered

1. Introduction

2. Market Insights

3. Market Dynamics

4. Market Segmentation

5. Regional Market Analysis

6. Competitive Landscape

7. Company Profiles

Brew Dr. Kombucha Captain Kombucha Go! Kombucha GTs Living Foods Health Ade Humm Kombucha LLC KeVita Inc. Kombucha Wonder Drink Live Soda LLC Makana Beverages Inc. Nessalla Kombucha New Age Beverages Corporation Revive Kombucha Suja Life LLC The Hain Celestial Group Inc.

For more information about this report visit https://www.researchandmarkets.com/research/rbgkp5/global_kombucha?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180928005144/en/

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SOURCE: Research and Markets

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PUB: 09/28/2018 05:53 AM/DISC: 09/28/2018 05:53 AM


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