Newly-opened Kroger store targets busy shoppers with high-tech shopping apps
Busy shoppers looking for time-saving conveniences will find a number of innovative and creative ways to shop and buy groceries at the new Sugar Land Kroger store, which celebrated its grand opening Friday, Aug. 31.
The Scan, Bag and Go system allows customers to scan items as they shop using a handheld device or their cell phone, bag their purchase in their carts and later speed through the check-put process.
To buy produce, special scales are located in the produce department that allow customers to weigh and price fresh vegetables and fruits. Customers that use coupons have the option to download digital coupons to their Kroger loyalty card beforehand. The checkout process is a speedy pay-and-go process at a self-checkout kiosh with customners scanning a bar code from the handheld scanner or their cell phone.
“The Scan, Bag and Go System is really cool technology that allows people to personalize their shopping experience and speed up the check-out process,” store manager Jeff Bailey said. “Convenience is something that is important to our customers and our new Sugar Land store offers new options to save time and make shopping easier.”
Kroger debuted its Scan, Bag and Go systems in a number of select stores last May. Company officials say they plan to expand the service to 400 more stores by the end of the year.
Another time-saving options for Sugar Land shoppers is the Kroger Fresh app available via iTunes, Bailey said.
“For example, you can be at home and log on to the Kroger Fresh app from a computer or smart phone and arrange pickup service for deli items or our fresh in-house pizza,” he said.
Customers can also pre-order their shopping list online and schedule curb-side or in-store pick-up.
Starting Monday, Sept. 10, customers can use Kroger’s “Click List” to shop online for home-delivery. Products are shipped from a Kroger distribution center in a box by U.S. Postal service or via FedEx and arrive within three business days. Home delivery is free with standard shipping for orders of $35 and above. For smaller orders, there is a $4.99 shipping charge. One-day shipping can be arranged for an additional cost.
Online ordering and curb-side or home delivery not only saves time but is also ideal for customers who have mobility challenges or those with young children, Bailey said.
“But for customers who like to come into the store and browse the selection, we have a lot to offer such as a full-service Starbucks that is actually bigger than most free-standing ones with a large seating area where people can sit and enjoy their favorite Starbucks treat,” he said. “This store also offers our customers a community room that organizations or groups can reserve for meetings or gatherings at no cost.”
The new Sugar Land Kroger also features a drive-thru pharmacy and a fuel center where Kroger shoppers can earn discounts on fuel when buying groceries with their Kroger Plus Card. Shoppers received one fuel point for each dollar spent in the store with double-points earned for gift cards and filling qualified prescriptions. Each point translates to a 10-cent per-gallon discount on fuel purchases. I
Shoppers browsing inside the new 10,000 square-foot store will find an extensive assortment of organic products and locally-produced brands, a large assortment of gourmet cheeses and over 2,000 different varieties of wine.
“The Sugar Land Kroger also features an expanded meat department. We even sell Wagyu beef, which is super tender and has a great flavor,” Bailey said. “And, we have a large seafood department which features a number of fresh selections, such as our Chilean sea bass which is flown in fresh daily.”
Kroger delivers job opportunities
In addition to gourmet foods and high-tech shopping, the new Kroger store also delivered new employment opportunities to the Sugar Land community.
“Before we opened the store, we hired right at 300 new (full and part-time) hires and created that many new jobs. In addition, we transferred in roughly 70 associates with experience to this store,” Bailey said.
Sparkle Anderson, corporate affairs manager for Kroger, described the process of opening the store as a “labor of love”.
“I have watched for weeks now as our associates have worked to ensure that this store has all the things our customers want and need and I am truly excited for it to finally be open.”
Anderson said she and other company officials were thrilled by the positive response from the local community in the months leading up to the grand opening.
“We have had people reaching out from all facets of the community, including those in the Riverstone neighborhood and local officials wanting the store to open. Everyone was very welcoming and excited about the store opening.”
The new Sugar Land store is located at 18661 S. University Blvd. in The Village of Riverstone. For more information, call 832-342-9648 or visit www.kroger.com