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Dow Jones Revises Outlook Downward

September 16, 2002

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NEW YORK (AP) _ Dow Jones & Co. indicated Monday that third-quarter earnings may be lower than expected because of continued weakness in advertising.

The media company, which owns The Wall Street Journal, Barron’s and several other newswpapers, said it expects earnings-per-share for the quarter ending Sept. 30 to be in the mid-to-upper single digits excluding special items. Advertising volume at the Wall Street Journal is expected to decline 12 percent.

The company previously had said it expected earnings-per-share to be in the upper single digits and that advertising volume at the Journal would decline 8 percent to 12 percent.

Analysts surveyed by Thomson First Call are expecting earnings of 9 cents per share from Dow Jones. A year ago, the media company earned 20 cents per share in the third quarter.

In late morning trading on the New York Stock Exchange, Dow Jones shares fell 11 cents to $43.19.

Also Monday, Dow Jones released advertising results for August. The company said ad volume at the Journal declined 14.8 percent compared with a 40.7 percent drop a year ago. Quarter-to-date, the newspaper is down 16 percent compared with a 35.4 percent decline a year ago. Year-to-date ad volume has fallen 22.1 percent compared with a 34.9 percent drop at the same point in 2001.

Advertising also declined at Barron’s in August. National advertising pages per issue fell 9.5 percent compared with a decline of 24.0 percent a year ago. Year-to-date, the weekly is down 15.3 percent per issue, compared with a drop of 28.6 percent a year ago.

At the Ottaway Newspapers group, which is owned by Dow Jones, total advertising volume fell 2.3 percent in August, compared with a 1.6 percent increase a year ago because of softness in classified advertising. Year-to-date, volume is off 2.1 percent, compared with a decline of 1.1 percent last year.

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