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Global Mobile Messaging Apps Market Study, 2019 - Revenue Creation & Monetization Opportunities - ResearchAndMarkets.com

April 2, 2019

DUBLIN--(BUSINESS WIRE)--Apr 2, 2019--The “Mobile Messaging Apps - Market Analysis, Trends, and Forecasts” report has been added to ResearchAndMarkets.com’s offering.

The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Middle East & Africa, and Latin America. Annual estimates and forecasts are provided for the period 2015 through 2024.

This report analyzes the worldwide markets for Mobile Messaging Apps in Number of Users (in Thousands).

The report profiles 119 companies including many key and niche players such as:

  • Alibaba Group Holding Limited (China)
  • Apple Inc. (USA)
  • BlackBerry Limited (Canada)
  • Facebook, Inc. (USA)
  • Google, Inc. (USA)
  • Hike Ltd. (India)
  • Kakao Corp. (South Korea)
  • Kik Interactive Inc. (Canada)
  • LINE Corporation (Japan)
  • Skype Technologies (Luxembourg)
  • Snap, Inc. (USA)
  • Tango (USA)
  • Telegram Messenger LLP (UAE)
  • Tencent Holdings Limited (China)
  • Viber Media S.r.l (Cyprus)
  • WhatsApp Inc. (USA)

Key Topics Covered

1. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

Study Reliability and Reporting Limitations

Data Interpretation & Reporting Level

Quantitative Techniques & Analytics

Product Definitions and Scope of Study

2. INDUSTRY OVERVIEW

A Prelude

Increased Inclination towards Social Connectedness’ Builds Momentum for Messaging Apps

Growing Penetration of Smartphones Turbo Charges Market Growth

Messaging Apps Benefit from Growing Tablet Sales

Positive Trend in Mobile Internet Usage Patterns Elevates Market Prospects

Factors Catalyzing Messaging Apps to Go Mobile’

Tremendous Improvement in the Speed of Mobile Internet

Superior Hardware and Processor

Optimization of Social Networks through Mobiles

Increasing Base of Active Users Drive Opportunities for the Mobile Messaging Apps Market

Rising 4G Penetration Rates to Elevate Market Prospects for Mobile Messaging Apps

3. REVENUE CREATION & MONETIZATION OPPORTUNITIES

Advertising: A Primary Revenue Generation Channel for Messaging Apps

High Tide in Mobile Advertisement Vertical to Accelerate Ad Volumes in Messaging Apps

Content Marketing Emerges as a Viable Revenue Generation Channel

App Vendors Focus on Stickers to Generate Additional Revenues

Payment Services Extend Novel Monetization Opportunities

4. NOTEWORTHY MARKET TRENDS & GROWTH DRIVERS

Messaging Apps Emerge as Next Logical Extension of Social Networking

Messaging Apps to Surpass SMS as Primary Messaging Medium

Ephemeral Apps Seek Market Prominence

Cloud-based Messaging Apps Exhibit Potential Opportunities

Security Emerges as Main Focus Area in Mobile Messaging

Market Sees Growing Demand for Apps with Advanced Security Features

Messaging Apps Gain Precedence in Enterprise Environments

Ongoing Changes in Organizational Structure Instigate a Strong Business Case for Messaging Apps

Mainstream Image of Enterprise Mobility Extends Opportunities for Messaging Apps

Increased Reliance on BYOD Props Up Demand for Messaging Apps

Key Factors Encouraging BYOD Trend among Enterprises Ranked by Importance Attached by Enterprises

Messaging Apps for Wearables: The New Fad

5. AN OVERVIEW OF GLOBAL SMARTPHONES MARKET

Smartphones: Communicating the Smart Way’

Versatility’: The Hallmark of Smartphones

Product Innovations: Hallmark of Smartphones Market

Favorable Demographic Trends Strengthen Market Prospects

Developing Countries Continue to Drive Smartphone Market Growth

China: The World’s Largest Smartphones Market

India: The Fastest Growing Smartphone Market in the World

Smartphones Marketplace: Extremely Competitive

6. PRODUCT OVERVIEW

Introduction

Key Features

Convenient Messaging

Voice Chat

Video Chat

Photo Sharing

Location Sharing

Group Conversations

Stickers

Read Notifications

Cross-Platform Functionality

Advantages

Free Service

No Need for Cellular Connectivity

Seamless Conversations

Flexible Sharing of Content

High Engagement Levels

Superior User Experience

Limitations

Need for Internet Connectivity

Communication Only with Pre-Existing Connections

Both the Parties Should Have Same App

7. COMPETITIVE LANDSCAPE

Mobile Messaging: A Market Characterized by Large Number of Vendors

Facebook & Tencent Lead the Global Messaging App Market

WhatsApp

Facebook Messenger

WeChat

Select Leading Mobile Messaging Apps and Features: A Snapshot

Regional Dominance: A Key Characteristic of the Market

An Overview of Select Other Popular Messaging Apps

Blackberry Messenger

GroupMe

Hike Messenger

Kakaotalk

Line

MessageMe

Nimbuzz

Signal

Skype

Snapchat

Telegram

Viber

Vendors Roll-Out Lightweight Versions to Enhance Audience Base

Market Sees Rise in M&A Activity

Select Merger & Acquisition (M&A) Deals in the Mobile Messaging Apps Market: 2013-2018

7.1 Focus on Select Global Players

7.2 Product Introductions

Launches

Facebook Introduces Messenger 4

Yahoo to Launch New iOS and Android Messaging App -Squirrel

WhatsApp for JioPhone on KaiOS

WeChat Pay Launches a Domestic Mobile Wallet Product - WeChat Pay My

Namaste Online Launches Messaging App - Namaste Chat

biNu Launches Moya Messenger

Group Calling for Voice and Video Made Available on WhatsApp

LinkedIn Introduces New Voice Messaging Service to its Mobile App

Safaricom Launches New Bonga Platform

Google to Launch New Android Chat Service

WhatsApp Introduces WhatsApp Business App

Facebook Introduces Messenger Kids App

Vonage Introduces Nexmo In-App Messaging

Redkix Announces the Redkix Beta Version

VEON Announces Messaging and Mobile Services App in Four New Markets

Hike Launches New Payments Services in its Instant Messaging App

7.3 Recent Industry Activity

Facebook Purchases Redkix

Yahoo Shut Down its Messenger

Russia to Block Telegram Messaging App

Alibaba’s DingTalk Unveils English Version of the App and Also Available in Malaysia

Facebook Acquires TBH App

Inmoji Partners with Tango for Clickable emojis

Layer Acquires Messaging Startup Cola

Mara Social Media Acquires Nimbuzz

8. GLOBAL MARKET PERSPECTIVE

Total Companies Profiled: 119 (including Divisions/Subsidiaries - 124)

  • The United States (52)
  • Canada (5)
  • Japan (2)
  • Europe (27)
    • France (1)
    • Germany (4)
    • The United Kingdom (3)
    • Italy (1)
    • Spain (2)
    • Rest of Europe (16)
  • Asia-Pacific (Excluding Japan) (35)
  • Latin America (1)
  • Middle East (2)

For more information about this report visit https://www.researchandmarkets.com/research/3w4234/global_mobile?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20190402005649/en/

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Related Topics:SMS and MMS,Mobile Content

KEYWORD:

INDUSTRY KEYWORD: TECHNOLOGY NETWORKS SOFTWARE

SOURCE: Research and Markets

Copyright Business Wire 2019.

PUB: 04/02/2019 08:55 AM/DISC: 04/02/2019 08:55 AM

http://www.businesswire.com/news/home/20190402005649/en