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Riddell and The Alliance of American Football Agree to Multi-Year Partnership

November 26, 2018

DES PLAINES, Ill. & SAN FRANCISCO--(BUSINESS WIRE)--Nov 26, 2018--Riddell and The Alliance of American Football (“The Alliance”) today announced a multi-year partnership bringing the latest in football helmet technology and protective equipment to the new league and its players. Riddell will serve as the official protective equipment partner of The Alliance through the 2021 season.

“The Alliance of American Football is invested in our athletes both on and off the field. The selection of Riddell as our protective equipment partner underscores The Alliance’s commitment to player health and wellness that I so passionately believe in,” said Hines Ward, head of football development, The Alliance. “Riddell demonstrated its leadership through recent helmet and shoulder pad innovations, and we look forward to working together on initiatives that will advance player protection and grow the game of football.”

In the inaugural season, The Alliance will be using helmets from Riddell’s SpeedFlex and Speed platforms, which have a proven track record of delivering on-field protection and performance. Both helmets include several protective features and receive the best available 5-STAR rating from Virginia Tech. Alliance players will also use Riddell’s CPX and SPX shoulder pads, which are popular with elite athletes. Through the partnership, there will be opportunities for Riddell to conduct field tests and make new technology available to Alliance players. Riddell will also provide equipment fitting support and reconditioning services to each team.

“Riddell believes in The Alliance’s mission to provide the best possible protection for athletes, leveraging technology and innovation to help strengthen the game of football,” said Dan Arment, President and Chief Executive Officer, Riddell. “Riddell has been impressed with The Alliance’s approach to building its league and on-field product, as well as the team of experienced professionals supporting this new pro football league. We look forward to collaborating on initiatives designed to better protect those who play.”

The Alliance is set to begin its inaugural season in February 2019. The league has more than 600 players signed and will field eight teams in popular markets across the U.S. For more information regarding The Alliance, please visit https://aaf.com/.

About Riddell

Riddell is a premier designer and developer of football helmets, protective sports equipment, head impact monitoring technologies, apparel and related accessories. A recognized leader in helmet technology and innovation, Riddell is the leading manufacturer of football helmets and shoulder pads, and a top provider of reconditioning services (cleaning, repairing, repainting and recertifying existing equipment). For more information, visit our website at http://www.riddell.com, like the Riddell Facebook page, or follow Riddell on YouTube, Instagram and Twitter @RiddellSports.

About The Alliance of American Football

Led by some of the most respected football minds in the game, The Alliance of American Football is a dynamic professional football league fueled by an unprecedented Alliance between players, fans and the game. Founded by TV and film producer Charlie Ebersol and Hall of Famer Bill Polian, The Alliance will feature eight teams with 52-player rosters playing a 10-week regular season schedule in the spring beginning February 9, 2019 on CBS, followed by two playoff rounds and culminating with the championship game the weekend of April 26-28, 2019.

The eight cities, stadiums and head coaches are as follows:

Orlando Apollos / Spectrum Stadium / Steve Spurrier Atlanta Legends / Georgia State Stadium / Brad Childress Memphis Express / Liberty Bowl Memorial Stadium / Mike Singletary Birmingham Iron / Legion Field Stadium / Tim Lewis Salt Lake Stallions / Rice-Eccles Stadium / Dennis Erickson Arizona Hotshots / Sun Devil Stadium / Rick Neuheisel San Diego Fleet / San Diego County Credit Union Stadium / Mike Martz San Antonio Commanders / Alamodome / Mike Riley

Fans will be able to stream Alliance matchups live via the free Alliance app while accessing integrated fantasy options with real rewards — for themselves and the players they are cheering on. With a focus on player well-being on and off the field, The Alliance will provide players with a commitment to safety and state-of-the-art equipment as well as a comprehensive bonus system, post-football career planning, financial counseling and scholarship support for postsecondary education.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181126005772/en/

CONTACT: For more information, please contact:

Megan Hanson, Head of Communication, Alliance of American Football

megan@aaf.com

Justin Kenny, Communications Manager, Riddell

224.585.5253 |jjkenny@riddellsports.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA ILLINOIS

INDUSTRY KEYWORD: FOOTBALL RETAIL SPECIALTY SPORTS

SOURCE: Riddell

Copyright Business Wire 2018.

PUB: 11/26/2018 06:00 PM/DISC: 11/26/2018 06:01 PM

http://www.businesswire.com/news/home/20181126005772/en

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