Bright Lights in Fitchburg As Netflix Films Series at Duvarney & Co. Jewelers

November 10, 2018

Steven Duvarney of Duvarney & Co. Jewelers stands in his store on Main Street in Fitchburg where Netflix will film one of its shows. SENTINEL & ENTERPRISE photos /JOHN LOVE Sentinel and Enterprise staff photos can be ordered by visiting our SmugMug site.

FITCHBURG -- Don’t be surprised if you recognize a jewelry store in an upcoming Netflix original series.

“They were looking for a jewelry store for a scene in this unnamed series they’re filming, and they picked us” said Steven Duvarney, the third-generation owner of Duvarney & Co. Jewelers on Main Street.

Duvarney was limited in what he could say about the shoot, which is being filmed for Netflix, the famously secretive streaming service.

He said film scouts scoured the region for jewelry stores with a certain look, the owner said, and wanted a jewelry store located off a street, not a mall.

After two visits, the scouts selected Duvarney & Co. Jewelers, which has maintained an elegant interior motif since it moved from its prior location in the Flat Iron Building in 1992.

The business traces its roots back 160 years, when its first shop opened in Clinton, and since moved to its current location at 7 High St.

Call it happenstance, but this isn’t the first time Steven Duvarney has been a part of a production like this.

As the president of the Fay Club, he watched last year as what seemed like 100 workers flood the historic social club to film for the Hulu series “Castle Rock.”

Duvarney said “it’s pure coincidence” that two properties he is connected to found their way onto the small screen.

“Here I am with my other hat on, selling jewelry, and it’s going to be in a film shoot,” he said.

A.J. Tourigny, Mayor Stephen DiNatale’s Chief of Staff, said the production company responsible for the shoot, Ungrown Productions LLC, will reimburse the city for police details and other city services used.

Duvarney said the region has become an attractive location for productions since New England Studios opened in Devens in 2013.

“Central Massachusetts is on the radar screen in general because of the proximity to that central office,” he said.

He said the Netflix original filming in Fitchburg only bodes well for the city, and the county.

“For Fitchburg to have the opportunity to host scenes for a national production -- it’s great for Fitchburg, and the region,” Duvarney said.

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