NEW YORK (AP) _ Technology stocks led the market to new highs, fueled by a better-than-expected profit report from IBM and a sudden fervor for Internet stocks.

The Dow Jones industrial average rose 43.10 points to close at 9,184.94, according to preliminary calculations. That beat Friday's record close of 9,167.50.

Broad-market measures also finished at record levels, with the Standard & Poor's 500 and the technology-heavy Nasdaq composite index setting new marks for the third straight session.

IBM rallied nearly 7 points _ or the equivalent of more than 25 Dow points _ after posting its first-quarter results late Monday.

The computer maker, hurt by PC price wars and the continuing economic turmoil in Asia, suffered a 13 percent drop in profits compared with a year ago. But just like last week's reports from Intel and Compaq Computer, the results exceeded the reduced expectations of most analysts, who had been duly warned by all three companies in advance.

The Nasdaq market posted the day's sharpest advance, thanks to big gains from bellwether issues such as Intel and Dell Computer, as well as a sudden gold rush for any company with Internet related business.

Shares of 7th Level quintupled in value after the Dallas-based company said its character animation technology will be marketed by WaveTop, a broadcaster of Web content to home PC users, to advertisers and content providers.

Market Guide surged for the second straight day amid news that the company will be providing financial data for America Online's investment research site. The stock, which opened the week at $3, is now trading above $22 a share.

Overseas, Tokyo's Nikkei stock average rose 0.8 percent, Frankfurt's DAX index fell 1.0 percent and London's FT-SE 100 edged higher.