Global Potassium Citrate Market 2018-2022 | Possibility of New Entrants to Drive Demand | Technavio

October 4, 2018

LONDON--(BUSINESS WIRE)--Oct 4, 2018--The global potassium citrate market is expected to post a CAGR of nearly 4% during the period 2018-2022, according to the latest market research report by .

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Technavio has published a new market research report on the global potassium citrate market for the period 2018-2022. (Graphic: Business Wire)

A key factor driving the growth of this market is the increasing demand for potassium citrate in the food and beverages industry. Potassium citrate, also known as tripotassium citrate, is a vital component used in the food industry. It is used as an additive in processed food items. The food industry offers a range of products, including animal food, consumer food, consumer food, food ingredients, food additives, and dietary and nutraceutical supplements. It collaborates with other companies for retailing, packaging and distribution, and sale of these products. The well-established beverage industry offers a range of products, including juices, health drinks, alcoholic drinks, non-alcoholic drinks, and aerated drinks. Potassium citrate is also used as an additive in some sodas as a buffering agent to reduce and balance the tart flavor. It is also used as a buffering, sequestering or emulsifying agent in the beverages industry.

This market research report on the also provides an analysis of the most important trends expected to impact the market outlook during the forecast period. Technavio classifies an emerging trend as a major factor that has the potential to significantly impact the market and contribute to its growth or decline.

This report is available at a USD 1,000 discount for a limited time only:

In this report, Technavio highlights the possibility of new entrants in the potassium citrate market as one of the key emerging trends in the global potassium citrate market.

Global potassium citrate market: Possibility of new entrants in the potassium citrate market

The market is consolidated by the presence of few players. New players can enter the market as the regulations are lenient in APAC and MEA. There is low product differentiation as potassium citrate is available only in the monohydrate and anhydrate forms. Low manufacturing costs of potassium nitrate attract new players. Forward and backward integration will drive the market during the forecast period.

“Citric acid is the key raw material used for producing potassium citrate. In 2017, the global citric acid market was valued at USD 3.2 billion. Thus, a rise in citric acid demand and upcoming new plants of citric acid production are estimated to fuel the growth of global potassium citrate market,” says a senior analyst at Technavio for research on specialty chemicals.

Global potassium citrate market: Segmentation analysis

This market research report segments the global potassium citrate market by product (monohydrate and anhydrate), end-user (food and beverages and pharmaceuticals) and geographical regions (APAC, EMEA, and the Americas).

The monohydrate segment held the largest market share in 2017, accounting for nearly 63% of the market. This product segment is expected to dominate the global market throughout the forecast period.

APAC led the market in 2017 with a market share of nearly 44%. This region is expected to dominate the market through 2022, with an increase in its market share by over 1%.

Looking for more information on this market?

Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.

Some of the key topics covered in the report include:

Market Landscape

Market ecosystem Market characteristics Market segmentation analysis

Market Sizing

Market definition Market size and forecast

Five Forces Analysis

Market Segmentation

Geographical Segmentation

Regional comparison Key leading countries

Market Drivers

Market Challenges

Market Trends

Vendor Landscape

Vendors covered Vendor classification Market positioning of vendors Competitive scenario

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SOURCE: Technavio Research

Copyright Business Wire 2018.

PUB: 10/04/2018 03:10 PM/DISC: 10/04/2018 03:10 PM


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