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Kitty, Famous Ctuber Interviews International Topics “HELLO DIVERSITY, HELLO KITTY” Friday, September 21, 12p.m. Upload Try to Selfie on Location in Shibuya. Make the SDGs Song and Show Off!

September 21, 2018

TOKYO--(BUSINESS WIRE)--Sep 21, 2018--Sanrio Company, Ltd. (Sanrio)(Head Office: Shinagawa-Ku, Tokyo; President Chief Executive Officer: Shintaro Tsuji) will upload new video at noon, September 21, with the theme of diversity, “HELLO DIVERSITY, HELLO KITTY” on Hello Kitty’s official YouTube channel “Hello Kitty Channel”, which was shot at the tourist information center “Green frog” in front of Hachiko Square, Shibuya. Kitty tried to selfie on location in Shibuya and interview with Ken Hasebe, Mayor of Shibuya.

Kitty made the SDGs song! and also show off for the first time.

On the YouTube channel, “HELLO KITTY CHANNEL” started on August 30, 2018, 3DCG’s Kitty was debuted as a YOUTUBE CREATER for conveying feeling that Kitty wants “people around the world to live life their own way”. On the channel, 4 contents were uploaded so far , which is “Self-introduction”, “Job introduction, Takoyaki Kitty”, talk about memories such as Regional Kitty, “Return of Comment” reply to the comments received on the WEB and so on. In 2 weeks from the start, the YouTube channel has over 1 million views, and the number of subscribers is about 150,000 (as of September 20). Many favorable comments such as “The story is interesting!” “I saw a new aspect of Kitty!” received. In the “HELLO DIVERSITY , HELLO KITTY” which will upload on September 21, Kitty goes outside for an interview for the first time with the theme of diversity. Improvises a SDGs song and sings it beautifully.

(*) The  Sustainable Development Goals  ( SDGs )… This was adopted at the United Nations Summit in September 2015 to realize a sustainable society at the global level. It consists of 17 goals, 169 targets, such as “NO POVERTY” “QUALITY EDUCATION” etc.

Upload date - Content details Friday, September 21, 12p.m.- “HELLO DIVERSITY , HELLO KITTY” upload

“Hello Kitty Channel” also covers SDGs and social issues, makes a video with theme of diversity for the first time. Kitty tries interviewing at “Green Frog” in front of Hachiko Square, Shibuya and talking with Mayor of Shibuya. Kitty also shows off song for the first time with improvisation. Please check selfie video out taken by Kitty as well. URL: https://www.youtube.com/channel/UCyof-1Ko_jy2sOtivyTpc4Q

Decorated the tourist information center “Green frog” in front of Hachiko Square, Shibuya with kitty diversity version!

The tourist information center “Green frog” in front of Hachiko Square, Shibuya was decorated with kitty diversity version. This was started with the project “SOCIAL INNOVATION WEEK SHIBUYA” which is urban migration type event. (September 7th - 17th)

Message from Hello Kitty

There are various people in the world, sex, nationality, age, body, favorite things, what is troubling ... everyone is different. Let’s walk with Kitty towards the future where everyone lives together, turning that difference into force.

Ken Hasebe, Mayor of Shibuya

Thanks to Kitty who decorated the Green frog and told about diversity, I think that many people are interested in. SDGs are related to the future of children. It is important for children to know about SDGs and diversity through Kitty.

When publishing the content, please be sure to mention the copyright. ©’76, ’18 SANRIO copyrights owned by SANRIO CO., LTD.

Please download the visual assets from the following link http://prt.cloud/0/hello_kitty

View source version on businesswire.com:https://www.businesswire.com/news/home/20180921005157/en/

CONTACT: For further information

“Hello Kitty Channel” PR Secretariat

Kamiya Corporation Co., Ltd.

kasumi Yoshikawa

pr-kamiya@kworkers.net

FAX : (+81)3-6434-7036

KEYWORD: ASIA PACIFIC JAPAN

INDUSTRY KEYWORD: ENTERTAINMENT TECHNOLOGY INTERNET TRAVEL DESTINATIONS CELEBRITY GENERAL ENTERTAINMENT SOCIAL MEDIA COMMUNICATIONS PUBLIC RELATIONS/INVESTOR RELATIONS ONLINE

SOURCE: Hello Kitty Channel PR Secretariat

Copyright Business Wire 2018.

PUB: 09/21/2018 06:15 AM/DISC: 09/21/2018 06:15 AM

http://www.businesswire.com/news/home/20180921005157/en

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