Besponsa 2017-2018 U.S. Promotional Audit Report - ResearchAndMarkets.com
DUBLIN--(BUSINESS WIRE)--Sep 13, 2018--The “Besponsa 2017 U.S. Promotional Audit Report” report has been added to ResearchAndMarkets.com’s offering.
The 5 Key Questions Addressed by this Report:How many physicians were reached by Besponsa through reportable promotional activity in 2017 and how does this compare to its peer set in the Acute Lymphoblastic Leukemia market? What promotional mix was leveraged (e.g., sales rep detailing, physician education, and paid speaking) and what was the median spend for each type of activity? How does Pfizer’s depth of coverage vary within key specialties (e.g., Hematology/Oncology, Medical Oncology, Internal Medicine, and Hematology) and how does this compare to its peers and the overall set of rep-accessible physicians? How often are physicians receiving paid meals for Besponsa throughout the year (e.g., monthly, quarterly, annually)? Who were the most frequent meal recipients and top paid speakers for Besponsa in 2017?
Data Sources and Methodology:The author leverages company-reported financial transaction data disclosed through CMS Open Payments. This data set captures all transfers of value (e.g., speaking fees, consulting fees, travel, education, and meals) made on behalf of a drug or device manufacturer to a physician. More than four years of longitudinal data is available - covering payments to more than 975,000 U.S. healthcare professionals. Over 1,000 paid interactions across 600 physicians made on behalf of Besponsa were carefully examined to support our analysis. For more information about this report visit https://www.researchandmarkets.com/research/2rg78c/besponsa?w=4
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PUB: 09/13/2018 04:17 AM/DISC: 09/13/2018 04:17 AM