Home Instead pairs gifts with seniors

December 21, 2018

The holidays are an opportunity to spread joy and help others in the community, and Beatrice locals were able to do just that this December.

Home Instead Senior Care held its annual Be a Santa to a Senior program this year. The program helps people in the community reach out to senior citizens who may not have anyone to help them celebrate the holidays.

Home Instead Senior Care partnered with several local businesses to place Christmas trees around Beatrice. The trees were decorated with ornaments that had senior’s wishes for gifts this holiday season.

Beatrice locals were encouraged to take one of the ornaments off of the tree, purchase the gift, and return the gift with the ornaments attached. On Dec. 10, the gifts were collected. Volunteers then wrapped the gifts and distributed them to local seniors.

Home Instead’s partners included Clabaugh Pharmacy, Carriage Motors, Beatrice Ford Lincoln, Pinnacle Bank, and Security First Bank.

Home Instead Senior Care is a nationwide organization committed to providing hands-on personalized care to seniors in their own home. The care provider, which was founded in Omaha in 1994, now owns more than 1,100 offices across the country.

Home Instead provides care for all needs that seniors may have, including Alzheimer’s care and hospice care.

Linda Clabaugh of Home Instead said the Be a Santa to a Senior program is very impactful in Beatrice.

“It shows them that people care about them and see them as an important part of the community,” she said in a press release.

Clabaugh said it is particularly important to show seniors love and support around the holidays.

“The holidays often intensify feelings of loneliness,” She said. “When we deliver the gifts and spend some time with them, it makes a big difference.”

Pinnacle Bank Branch Manager Kristeen Thies said that Pinnacle Bank has been involved in the gift drive for several years, and said the bank’s involvement has been very rewarding. She said it is good to help seniors, as they are often overlooked around the holidays.

“I understand there is a great need for gifts for that group of people that you don’t normally think of,” Thies said.

Thies said there was a tremendous response from the community this year.

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