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Coors and Jinro Open Brewery in Cheong-won, South Korea

May 20, 1994

GOLDEN, Colo. (AP) _ Coors Brewing Co. and Jinro Ltd., a major Korean alcoholic beverage producer, on Friday opened a brewery in Cheong-won, South Korea.

Peter Coors, the company’s chief executive officer, said the brewery will give it a production base for expansion into other Asian and Far Eastern markets.

The new brewery will brew, package and ship cold-filtered beer. The principal brand, Cass Fresh, will be introduced in June. A Coors beer brand will go on the market in August and other brands later this year, Coors said.

Jinro-Coors is the first new brewing company to open in Korea in more than 40 years. It is Jinro’s first venture into beer brewing.

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