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Tavern league reviews SafeRide program in ’18

November 28, 2018

The Tavern League of Wisconsin recently announced its award-winning SafeRide program has provided more than 91,000 free rides home from TLW-member businesses in 2017-18.

The program is administered by tavern league members in 62 counties and is monitored by the Wisconsin Department of Transportation. The cost of this year’s program was more than $700,000, with financial support from a surcharge on OWI convictions and fundraising efforts of tavern league members.

Wisconsin has witnessed a 44 percent decline in OWI convictions since 2007 and nearly a 50 percent reduction in alcohol-related fatalities in that same time period.

Tavern league President Chris Marsicano stated, “We know that our SafeRide program saves lives and we will continue to ensure the program continues to thrive.”

In Jefferson County, more than 1,100 rides were given at a cost of $4,900.

The SafeRide program is unique to Wisconsin and is considered the standard for other states as a means to help eliminate drunk driving. TLW Executive Director Pete Madland said, “Over the years, bar patrons have learned that SafeRide is an acceptable alternative to driving while impaired.”

The number of SafeRides given has doubled since 2007.

For more information about the Tavern League of Wisconsin’s SafeRide program, please visit www.tlw.org.

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