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Web Site sfGirl.com Ends Amid Slump

October 2, 2002

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SAN FRANCISCO (AP) _ Patricia Beron had a ringside seat for the San Francisco Bay area’s dot-com craze, from beginning to end.

Her Web site sfgirl.com tipped outsiders and insiders alike to exclusive parties (and how to get into them) and profiled eligible movers and shakers.

Now it too is gone, folded up Monday by a solemn Beron.

``SfGirl.com became popular during the dot-com boom and attracted extensive media and an audience of 25,000 visitors a day,″ Beron wrote in a message on the site. ``We had a ton of fun and will miss our interactions with you all.″

For those looking to hobnob with Silicon Valley’s chipmakers, Multimedia Gulch’s Web service startups, or Audio Alley’s Napster-like companies, sfGirl was better than gold.

Would-be dealmakers could cruise sfGirl for dates, times, places, and private RSVP info to get their feet in the door and chat up CEOs clinging to a cell phone in one hand and a cosmopolitan in the other.

In 1999, at the lavish Respond.com party south of Market Street, sfGirl got outsiders in so they could be treated to circus jugglers, contortionists, valet parking and all the free Veuve Clicquot champagne bottles you could carry away in your arms.

``The tickets to the much hyped Respond.com party were harder to come by than a gold wrapper entitling one lucky contestant to view Willy Wonka’s sick and twisted playground for young children,″ wrote one of sfGirl’s party review crew.

And when Salesforce.com took over the Regency Building and hired the B52s to play an energetic set for the packed crowd, sfGirl gave the uninvited the times, places and as much information as possible needed to crash the joint.

Then when the Internet sector hit the skids with the economic downturn, sfGirl hosted the first West Coast ``pink slip party″ for freshly fired workers. Beron and her associates manned the door and pressed colored stickers on the chests of attendees _ red dots for employees, green dots for employers.

Now, of course, there are fewer deals, fewer CEOs and even fewer reasons to keep the site alive. It received some limited sponsorships from Bay Area companies and also had some advertising, but sfGirl primarily relied on the work of Beron and a merry band of volunteers.

___

On the Net:

http://www.sfgirl.com

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