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Maxwell House is Teaming Up With the Award Winning The Marvelous Mrs. Maisel on Exclusive Passover Haggadah

April 1, 2019
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Maxwell House is Teaming Up With the Award Winning The Marvelous Mrs. Maisel on Exclusive Passover Haggadah (Photo: Business Wire)

PITTSBURGH & CHICAGO--(BUSINESS WIRE)--Apr 1, 2019--Maxwell House Coffee is teaming up with Amazon Prime Video’s Emmy and Golden Globe Award-winning series, The Marvelous Mrs. Maisel, to celebrate Passover with the release of an exclusive version of the Passover Haggadah.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190401005523/en/

Maxwell House is Teaming Up With the Award Winning The Marvelous Mrs. Maisel on Exclusive Passover Haggadah (Photo: Business Wire)

Beginning today, consumers ordering select Maxwell House Coffee via Amazon.com will receive one of the limited-edition Haggadahs included with purchase. The limited-run Haggadahs will be available exclusively through Amazon.com while supplies last.

The Maxwell House Family of Coffees has distributed over 50 million copies of the Maxwell House Passover Haggadah over the past 80 years. It has become the most widely used Haggadah in the world, providing familiarity and continuity to generations of Jewish families.

“Teaming up with The Marvelous Mrs. Maisel and Amazon teams was the perfect opportunity to both honor and update the legacy of our  Maxwell House  Haggadah,” said Naor Danieli, Brand Manager for  Maxwell House. “There is an organic link between the  Maxwell House  and The Marvelous Mrs. Maisel brands and we quickly aligned on the idea of creating Midge’s Haggadah – a combination of the 1958 classic version and Midge’s amazing personality.”

Danieli added, “Working with The Marvelous Mrs. Maisel team and Amazon Prime has allowed us to bring this iconic legacy to e-commerce in a unique way.”

The Marvelous Mrs.   Maisel

The Marvelous Mrs. Maisel  from renowned creator  Amy Sherman-Palladino  and Executive Producer  Daniel Palladino, written and directed by Sherman-Palladino and Palladino, follows a 1958 New York City woman who has everything she’s ever wanted—the perfect husband, two kids, and an elegant Upper West Side apartment perfect for hosting Passover dinner. But her perfect life suddenly takes an unexpected turn and Midge discovers a previously unknown talent—one that changes her life forever.

The Marvelous Mrs. Maisel  stars Emmy and Golden Globe Award winner  Rachel Brosnahan  as Miriam “Midge” Maisel, Golden Globe winner and three-time Emmy winner  Tony Shalhoub  as Midge’s father Abe Weissman, Emmy Award winner Alex Borstein  as Susie Myerson,  Michael Zegen  as Midge’s husband Joel Maisel and  Marin Hinkle  as Midge’s mother Rose Weissman, Kevin Pollak as Moishe Maisel and Caroline Aaron as Shirley Maisel.

The Marvelous Mrs. Maisel  is the winner of eight Emmy Awards including Outstanding Comedy series, three Golden Globes including Best TV Series—Comedy, five Critics’ Choice Awards including Best Comedy Series, two PGA Awards, a WGA Award, and a Peabody Award.

Join the conversation on Twitter @Maxwell_House, Instagram@OfficialMaxwellHouse, Facebook @MaxwellHouse and the campaign’s landing page on Amazon.

ABOUT MAXWELL HOUSE

Maxwell House  Coffee values hard work and has fueled America’s workforce with dependable, good tasting coffee for 125 years. Introduced in 1892 by wholesale grocer Joel Owsley, it was named in honor of the  Maxwell House  Hotel in Nashville, Tennessee, which was its first major customer. The company’s slogan is “Good to the last drop,” which is incorporated into the logo.

ABOUT THE KRAFT HEINZ COMPANY

For 150 years, we have produced some of the world’s most beloved products at The Kraft Heinz Company (NASDAQ: KHC). Our Vision is  To Be the Best Food Company, Growing a Better World. We are one of the largest global food and beverage companies, with 2018 net sales of approximately $26 billion. Our portfolio is a diverse mix of iconic and emerging brands. As the guardians of these brands and the creators of innovative new products, we are dedicated to the sustainable health of our people and our planet. To learn more, visit http://www.kraftheinzcompany.com/  or follow us on  LinkedIn  and  Twitter.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190401005523/en/

CONTACT: Lynne Galia

The Kraft Heinz Company

847-646-4396

Lynne.galia@kraftheinz.comTiffany Shinn

Amazon Studios

310-994-2050

tiffany.shinn@amazonstudios.com

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SOURCE: Maxwell House

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PUB: 04/01/2019 09:56 AM/DISC: 04/01/2019 09:56 AM

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