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Motif Expands Internationally With Tiered Rollout in Europe

November 14, 2018

CHICAGO--(BUSINESS WIRE)--Nov 14, 2018--On the heels of a successful United States launch, Motif, the only native macOS extension for printed photo books, cards, and calendars, today announced an international expansion plan for Motif with a tiered rollout in Europe. As part of an aggressive growth strategy – and with the latest version of Motif optimized for macOS Mojave – the global rollout will allow customers in Europe to take advantage of Motif’s intuitive software to create customized printed books, cards, and calendars…just in time for the holiday season.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181114005126/en/

Dark mode feature available in Motif (Photo: Business Wire)

Along with the European rollout, Motif’s latest version (1.6) is loaded with new features, including:

Full optimization for macOS Mojave with native support for dark and light modes, systems accent, and highlight colors Direct access to the updated Apple Photos image editor Drag/Drop and Copy/Paste capability of images, albums, and memories into Motif Enhanced system design with more precise grids and layouts Fun and elegant new themes for major and everyday life events, including weddings, vacations, birthdays, kids, pets, and more

“We’re thrilled and excited to take Motif to the next level with features that will delight our new European customers,” said Craig Bauer, Global Managing Director of Motif. “We are happy new customers will be able to easily create and give the gift of everlasting photo memories for the holidays.”

“What Motif has accomplished over the past few months is tremendous. We officially launched the Motif brand, created a robust macOS Mojave native app extension with 25,000+ downloads, and our technology team is constantly improving Motif for seamless integration and print production, all built into Apple Photos,” said David Soberman, Global Marketing Director of Motif. “The outlook over the next quarter is even more exciting, with Apple Photos project conversion development, product feature development, and additional international expansion.”

To try out Motif, follow these three easy steps:

1. Download Motif: Visit the App Store from your desktop. Search for “Motif Photo Books,” and then click “Download.”

2. Open Photos: Launch the Apple Photos application. Motif runs inside Photos.

3. Start Creating: In Photos, select an album or memory. Then from the “File” menu, choose “Create,” and then select “Motif.”

The latest version of Motif is available for free in the Mac App Store.

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For more information, please visit motifphotos.com.

About Motif

Motif is the only native macOS extension for Apple Photos that helps consumers create specially curated photo books, cards and calendars. Motif is a service of RR Donnelley, a global supplier of print services to Apple since 2005 that has produced 75+ million photo products to date. Motif distinguishes itself from the field with proprietary features that use machine learning to analyze and group images for best image identification, duplicate removal, autoflow, interactive layouts, subject centering and cropping, and more. In its physical products, Motif carries forward Apple’s commitment to delivering the finest quality printed photo products using sustainably sourced, durable, and environmentally friendly materials. For more information or to download Motif, please visit motifphotos.com.

Use of Forward-Looking Statements

This news release may contain “forward-looking statements” within the meaning of Section 21E of the Securities Exchange Act of 1934, as amended, and the U.S. Private Securities Litigation Reform Act of 1995. Readers are cautioned not to place undue reliance on these forward-looking statements and any such forward-looking statements are qualified in their entirety by reference to the following cautionary statements. All forward-looking statements speak only as of the date of this news release and are based on current expectations and involve a number of assumptions, risks, and uncertainties that could cause the actual results to differ materially from such forward-looking statements. Readers are strongly encouraged to read the full cautionary statements contained in RR Donnelley’s filings with the SEC. RR Donnelley disclaims any obligation to update or revise any forward-looking statements.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181114005126/en/

CONTACT: Motif

Mark LoCastro

press@motifphotos.com

KEYWORD: UNITED STATES EUROPE NORTH AMERICA ILLINOIS

INDUSTRY KEYWORD: WOMEN OTHER CONSUMER TECHNOLOGY CONSUMER ELECTRONICS HARDWARE SOFTWARE OTHER TECHNOLOGY PHOTOGRAPHY SOCIAL MEDIA PARENTING COMMUNICATIONS ADVERTISING MARKETING PUBLIC RELATIONS/INVESTOR RELATIONS CONSUMER FAMILY

SOURCE: Motif

Copyright Business Wire 2018.

PUB: 11/14/2018 09:00 AM/DISC: 11/14/2018 09:01 AM

http://www.businesswire.com/news/home/20181114005126/en

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