Seagram to Launch New Low-Calorie Soft Drink
NEW YORK (AP) _ The Seagram Beverage Co. said Wednesday it has developed a new low-calorie soft drink aimed at adults seeking a more healthful beverage than soda.
The drink, ″2 Calorie Quest,″ is a clear, flavored sparkling spring water sweetened with Nutrasweet and containing no caffeine. The beverage, which has been in development for two years, will be sold in black cherry, raspberry, peach-citrus and tangerine-lime flavors.
Seagram said it will begin test marketing the product in four cities: Atlanta, Sacramento, Calif., Portland, Maine, and Columbus, Ohio. Television and radio advertising will begin in June.
A four-pack of 10-ounce bottles will retail for about $2.99 and a 23-ounce bottle for approximately $1.49.
The soft drink bottles and packaging are also unique, the company said. The bottle has grooves near the base and is easy to hold. Seagram’s Tropicana production facility in Bradenton, Fla., will produce 2 Calorie Quest.
The Seagram Beverage Co., a division of The Seagram Beverage Group, is responsible for the develoment, production and marketing of Seagram’s coolers in the United States.