AP NEWS

OrthoLite Announces Collaboration with Orvis to Enhance New PRO Wading Boot

September 11, 2018

AMHERST, Mass.--(BUSINESS WIRE)--Sep 11, 2018--OrthoLite, the leading OEM manufacturer of branded comfort and performance insoles, announces a new collaboration with outdoor retailer, Orvis, on their latest boot innovation: the Orvis PRO Wading Boots, debuting January 2019. Slated to sell on Orvis.com, in Orvis retail locations and both online and in-store with over 400 authorized Orvis dealers worldwide, the new boots are the most technologically advanced wading boots the company has ever made.

Combining advanced materials and construction techniques never used before in a wading boot with comfort and lightweight features, including OrthoLite X25 insoles, the new PRO Wading Boots are ideal for athletic anglers who expect the ultimate in durability, comfort and performance in their gear.

“We are excited to collaborate with Orvis on the development of their latest premium wading boot,” said Dan Legor, Director of Marketing for OrthoLite. “This partnership couples Orvis’ longstanding reputation for the highest quality, best performing outdoor gear with OrthoLite’s unparalleled comfort and performance technology and is sure to provide consumers with a product they will love and use for years to come.”

OrthoLite X25 insoles will deliver all-day comfort to the new PRO Wading Boots, making a noticeable impact on their performance for wearers. “Since the boot has an OrthoLite insole comprised of open cell foam, which is the industry standard for high end athletic shoes, it will give wearers nice rebound and comfort,” said Tom Rosenbauer, Marketing Manager, Orvis Rod & Tackle. “The insole is molded and custom cut to fit this particular boot. More so, it will not compress over time – even in three years. It’ll give the same comfort as it does when the boots are new.”

The new boots are the latest addition to Orvis’ PRO line, which includes high-quality fishing and wading gear tailored specifically for anglers that consider themselves true outdoor athletes.

American-owned and operated, OrthoLite is the largest supplier of OEM branded insoles to the leading footwear brands across all categories and sales channels. OrthoLite insoles retain all attributes such as long-lasting cushioning, unmatched breathability and moisture management for the lifetime of a shoe. To ensure the highest product quality, OrthoLite is a completely vertically integrated insole manufacturing facility, as well as a chemical systems-house, producing proprietary open cell polyurethane formulations. OrthoLite has sales offices across the United States, Europe and Asia as well as manufacturing facilities in China, Vietnam and Indonesia.

Stay up-to-date with company news by liking OrthoLite on Facebook, following on Instagram at @OrthoLiteFoam and following on Twitter at @OrthoLite.

About OrthoLite: OrthoLite, headquartered in Amherst, MA, is the world’s #1 supplier of OEM branded insoles found in more than 500 million adults’ and children’s shoes each year from brands such as, Adidas, ASICS, Clarks, Converse, ECCO, Jordan, Johnstone & Murphy, Keds, Kenneth Cole, Lacoste, Nike, New Balance, Reebok, Rockport, Timberland, Tory Burch, Vans and Wolverine. OrthoLite combines polyurethane and recycled rubber to provide superior cushioning, comfort, performance and breathability. OrthoLite is the Official Insole of the New York Yankees. To learn more about the benefits of OrthoLite or purchase a pair of Insoles, visit www.ortholite.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180911005437/en/

CONTACT: For OrthoLite

Molly Owen, 617-939-8445

mowen@conecomm.com

KEYWORD: UNITED STATES NORTH AMERICA MASSACHUSETTS

INDUSTRY KEYWORD: MANUFACTURING CHEMICALS/PLASTICS OTHER MANUFACTURING RETAIL FASHION

SOURCE: OrthoLite

Copyright Business Wire 2018.

PUB: 09/11/2018 08:30 AM/DISC: 09/11/2018 08:30 AM

http://www.businesswire.com/news/home/20180911005437/en

AP RADIO
Update hourly