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Mattel CEO Jill Barad Resigns

February 3, 2000

NEW YORK (AP) _ Mattel Inc.’s embattled chief executive Jill Barad resigned Thursday after coming under fire for months for failing to revive falling sales and profits at the world’s biggest toymaker.

Her departure comes as the El Segundo, Calif.-based Mattel reported a steep loss for the fourth quarter, disappointing Wall Street analysts for the third consecutive quarter.

Barad was under intense pressure for months from investors and Mattel’s board of directors to explain big losses at the company’s newly acquired Learning Company software division and other troubles at Mattel.

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