FabFitFun Launches “FFF Live” With Interactive Lifestyle Programming
WEST HOLLYWOOD, Calif.--(BUSINESS WIRE)--Sep 24, 2018--Leading women’s lifestyle brand FabFitFun announced the launch of “FFF Live,” a new slate of programming airing every day between 11 a.m. and 1 p.m. PT. The programming, featuring product showcases, beauty demonstrations, DIY projects and a gameshow, will allow viewers to directly engage with FabFitFun as they ask questions, make comments and have opportunities to win prizes. FFF Live will air Monday - Friday on the FabFitFun Facebook page in conjunction with seasonal sales.
“Our targeted and engaged audience of women creates a unique opportunity for FabFitFun to shape one of the first digital lifestyle channels for this demo that has significant reach,” said Carter Baldwin, VP of Content. “What differentiates us is that we are leveraging the Facebook platform to interact with our audience. We expect the programming to change each quarter, much like our seasonal boxes, and to evolve with trends and with our members’ own tastes and feedback. We have extraordinarily high engagement within the FabFitfun Community, and we think these live shows will be another value-add for our members, a great way for non-members to get to know the brand better, and just plain entertaining and informative for anyone who wants to watch.”
FabFitFun has been showing live content on its Facebook page including sale previews and product showcases as well as “Founder Chats” hosted by co-founder and editor-in-chief Katie Rosen Kitchens, and featuring brand partners from the seasonal Boxes and beyond. In addition, the company launched its streaming video service, FabFitFunTV, in spring of 2017 with fitness content and it has grown to include a variety of lifestyle programming including cooking, dating & relationships, DIY and more.
Daily programming from Sept. 24 - Oct. 5 will include:
11 a.m. “FFF Shop Live”
Viewers will get a sneak peek at products from the FabFitFun Fall Edit Sale. A variety of FabFitFun editors will be previewing products available in the sale, talking about how to use them and taking questions from viewers.
11:30 a.m. “The Expert is In”
FabFitFun will invite its favorite industry experts to the studio for demos on all things fashion, beauty, fitness, hair, and more. Tune in for the 411 on everything from dry brushing to makeup trends, meditation and anywhere workouts. Every day a different expert will join the show for demonstrations and to answer viewer questions.
12 p.m. We’re Going Outside the Box!
A new weekly series from FabFitFun featuring new shows on fitness, cooking, finance, DIY projects, Founder’s Chats and more!
12:30 p.m. The Fab Challenge
A game show with a FabFitFun twist. Viewers can play for a chance to win mystery bundles and other goodies.
Founded in 2010 by Co-CEOs Daniel and Michael Broukhim and Editor-in-Chief Katie Rosen Kitchens, FabFitFun is a lifestyle membership that inspires women to lead happier, healthier lives through product and brand discovery. Its flagship product, the FabFitFun Box, delivers a curated collection of full-size products across beauty, fashion, wellness, fitness, home, technology and beyond – each season. In addition to the box, FabFitFun members receive access to FabFitFunTV, a streaming video service offering on-demand wellness videos, daily lifestyle content, the FabFitFun online Community and year-round exclusive sales and shopping experiences. Join FabFitFun by visiting fabfitfun.com.
View source version on businesswire.com:https://www.businesswire.com/news/home/20180924005208/en/
KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA
INDUSTRY KEYWORD: WOMEN ENTERTAINMENT TV AND RADIO TECHNOLOGY AUDIO/VIDEO HEALTH FITNESS & NUTRITION HOME GOODS SOCIAL MEDIA RETAIL COMMUNICATIONS COSMETICS FASHION FOOD/BEVERAGE ONLINE CONSUMER
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PUB: 09/24/2018 01:00 PM/DISC: 09/24/2018 01:01 PM