Piggy bank campaign encourages saving, giving

September 1, 2018

Charlotte Denton, 5, shows off toys she purchased from Value Village with money from the piggy bank she found in the Burlington Public Library. The piggy bank was one of 173 hidden by People’s Bank as part of its “Pay It Forward Pigs” campaign.

Five-year-old Charlotte Denton was making her way along the shelves at the Burlington Public Library when she stumbled upon a white piggy bank with a bright green snout.

The words “You Win!” were printed on one side, along with an explanation from Peoples Bank. Charlotte had won $30 — $15 for her to keep and $15 to make someone’s day better — as part of the bank’s “Pay It Forward Pigs” campaign.

The campaign, which kicked off Aug. 15, was created to raise awareness about the importance of saving and helping others.

To spread the word, Peoples Bank hid 173 pigs around its branches in Chelan/Douglas, Island, King, Skagit, Snohomish and Whatcom counties. In Skagit, the pigs can be found near the Anacortes, Burlington and two Mount Vernon branches.

Charlotte’s mom, Monika Denton, said one of her daughter’s first ideas for the “pay it forward” $15 was to buy a toy for a child whose parents couldn’t afford one.

Monika said Charlotte went back and forth on different ideas and ultimately chose to treat her family to frozen yogurt.

Since the campaign was launched, Peoples Bank Assistant Vice President and Marketing Manager Hollie Brown said the bank has received more than 30 stories of people paying forward an act of kindness.

Two of the bank’s favorites have been of a girl who donated 13 cans of cat food to her local animal shelter and a 6-year-old boy who bought his teacher flowers and candy for the first day of school.

Anyone, including those who haven’t found a piggy bank, are encouraged to share a photo and a brief explanation on Instagram of how they paid it forward.

Those who share become eligible to be entered to win a $500 grand prize by tagging @peoplesbankwa or using the bank’s online form. Half the prize will stay with the winner, while the other $250 will go to a charity of their choice.

Today is the final day for submissions. The winner will be announced Sept. 7.

If Charlotte were to win the grand prize, Monika said she would probably donate the money toward helping animals or kids in need.

“She has a big heart,” Monika said. “She’s a sweetheart.”

Update hourly