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Cupcake Vineyards Celebrates the National Launch of Its Wine Cans at Coachella

April 2, 2019
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Cupcake Vineyards introduces its popular Rosé and Sauvignon Blanc wines in portable and easy-to-chill cans. (Photo: Business Wire)

LIVERMORE, Calif.--(BUSINESS WIRE)--Apr 2, 2019--Cupcake Vineyards is excited to announce its return to the Coachella Valley Music and Arts Festival as the official 2019 wine sponsor. To celebrate the 5 th anniversary of this collaboration, Cupcake will bring its wine in cans, launching nationwide on April 1, to the festival grounds for the first time. Fans who have come to love the complex and premium quality wines bottled by Cupcake Vineyards can now find two of their favorite varietals – refreshing Rosé and crisp Sauvignon Blanc – in an all-new lightweight and easy-to-chill 375ml format perfect for festive summer days ahead.

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Cupcake Vineyards introduces its popular Rosé and Sauvignon Blanc wines in portable and easy-to-chill cans. (Photo: Business Wire)

“We are honored to be the first-ever beverage in a can available at the festival in Coachella history,” said Eben Gillette, Vice President of Marketing for Cupcake Vineyards. “Our cans are the perfect portable, shareable, and unbreakable solution to enjoying delicious wine outdoors, so there’s no better place than Coachella to show festival-goers a new way to enjoy Cupcake wine.”

Cupcake cans won’t be the only can’t-miss drink at Coachella this year. For attendees looking to stay cool between sets, the Cupcake Vineyards Frozie Factory will be the place to be. The Frozie (or frozen selfie) is a one-of-a-kind frozen wine drink personalized with your own edible selfie. Using innovative beverage printing technology, Coachella memories can be printed in whipped foam on top of two delicious flavors: Rosé Frozie or Sauvignon Blanc Bellini Frozie.

There will be no shortage of photo-worthy moments at the Cupcake Vineyards Frozie Factory truck. After grabbing an ice-cold Frozie drink or a can of Cupcake wine, festival-goers can strike a pose with an interactive, oversized wine glass onsite.

Cupcake Vineyards wines can be found at the Frozie Factory truck, Beer Gardens, VIP area and Campground Store at Coachella. Even if you’re not headed to the festival this year, forget about FOMO. The 2.5 serving cans of Cupcake Rosé and Sauvignon Blanc will be available at major retailers nationwide starting April 1 for the suggested retail price of $5.99 each. To learn more about Cupcake Cans and see how you can #ChooseJoy this festival season, follow the brand on Instagram, and Facebook @CupcakeVineyards or visit CupcakeVineyards.com.

About Cupcake Vineyards

Launched in 2008, Cupcake Vineyards is the #2 premium $8+ wine brand in the US. Cupcake’s winemaker, Jessica Tomei, and her team travel the world to ensure the most desirable grapes are being used in Cupcake wines, always seeing the glass as full of possibilities and striving to make wines worth celebrating. The portfolio now includes varietals from California’s Monterey County and Central Coast and other world-renowned wine-producing regions, including Veneto and Asti, Italy; Limestone Coast, Australia; Pfalz, Germany; Marlborough, New Zealand; and Mendoza, Argentina. For more information about Cupcake Vineyards, visit  www.cupcakevineyards.com  or on Facebook at  www.facebook.com/CupcakeVineyards.

© 2019 Cupcake Vineyards, Livermore, CA

View source version on businesswire.com:https://www.businesswire.com/news/home/20190402005217/en/

CONTACT: Sarah Park

spark@hunterpr.com

(212) 679-6600

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: ENTERTAINMENT MUSIC RETAIL FOOD/BEVERAGE EVENTS/CONCERTS WINE & SPIRITS

SOURCE: Cupcake Vineyards

Copyright Business Wire 2019.

PUB: 04/02/2019 09:07 AM/DISC: 04/02/2019 09:07 AM

http://www.businesswire.com/news/home/20190402005217/en