KSU to adopt athletics logo university-wide
Kennesaw State University announced Monday it would be adopting KSU’s athletics logo as its official logo.
The new logo marks the “first significant change to the institution’s branded mark” in more than 20 years, according to a press release from the university.
Using the athletics logo capitalizes on that mark’s popularity, and the university is adding its name to create one unified logo, the release states.
The new logo will replace all other Kennesaw State marks, including the “mountain” logo, which has been used for more than 20 years.
“A strong KSU brand makes it easier to understand and embrace who we are and what drives us,” said Alice Wheelwright, associate vice president of KSU’s strategic communications and marketing. “It’s the spirit of KSU that helps bind all of our audiences together, unifying and inspiring our KSU family with a common sense of purpose and identity.”
KSU has partnered with Tailfin Marketing to rebrand the university, according to the press release.