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This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

Marketing Evolution Unveils Online Certification Programs for Marketers, Developed with Leading Marketing Academics

February 26, 2019

NEW YORK--(BUSINESS WIRE)--Feb 26, 2019--Marketing Evolution, provider of the most modern marketing measurement and optimization solution, is working with leading universities to develop certification courses for users and students alike.

“As they begin their careers, our graduates are seeing an incredible demand for marketing analytics expertise,” said Dr. Brennan Davis, a marketing professor at California Polytechnic State University’s Orfalea College of Business. “Our work with Marketing Evolution offers a unique opportunity to blend an academic approach with highly-specific technical training to the benefit of our students and their future customers alike.”

Marketing Evolution has developed the training certifications with two highly-regarded advertising and marketing academics — Dr. Brennan Davis, the Hood Professor of Marketing at the Orfalea College of Business at California Polytechnic State University; and Beth Egan, an associate professor of advertising at Syracuse University’s S.I. Newhouse School of Public Communications.

“Measurement and attribution are critical for today’s marketers — and the opportunity to partner with leading academics has given Marketing Evolution a powerful program for its customers that goes well beyond user training,” said Rex Briggs, CEO of Marketing Evolution. “These certifications match our university partners’ academic approach with comprehensive technology certifications to deliver powerful learning experiences for our users and potential users beginning their careers.”

Marketing Evolution delivers reliable, person-centric insights to more effectively target customers from various segments. Its unique person-based marketing measurement and optimization platform creates the opportunity to connect all of these insights to measure the impact of individual marketing messages on individual consumers, and in turn, helps to increase campaign ROI.

About Marketing Evolution

Marketing Evolution provides the most powerful marketing measurement and optimization solutions that increase campaign performance, sales, and engagement. Leveraging patented technology and data from hundreds of sources, our breakthrough person-centric approach provides marketers with actionable insights to prospectively recommend media, message, and budget allocation. Forward-looking brands rely on Marketing Evolution to deliver accurate unified marketing measurement across both online and offline channels, while maximizing their media spend, marketing Return on Investment (ROI), and brand impact. To learn more, please visit https://www.marketingevolution.com/.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190226005090/en/

CONTACT: Sally Brown

InkHouse for Marketing Evolution

marketingevolution@inkhouse.com

KEYWORD: UNITED STATES NORTH AMERICA NEW YORK

INDUSTRY KEYWORD: EDUCATION UNIVERSITY CONTINUING TECHNOLOGY DATA MANAGEMENT SOFTWARE COMMUNICATIONS ADVERTISING TRAINING MARKETING

SOURCE: Marketing Evolution

Copyright Business Wire 2019.

PUB: 02/26/2019 09:00 AM/DISC: 02/26/2019 09:01 AM

http://www.businesswire.com/news/home/20190226005090/en