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Bell Canada Markets Video Phones

June 27, 1986

SANTA CLARA, Calif. (AP) _ Canada’s largest telecommunications company has begun a market test of a video telephone designed by Luma Telecom Inc. of Santa Clara for everyday business use, Luma Telecom announced Friday.

The eight-pound system includes a phone, 3-inch screen and a video camera capable of sending and receiving black-and-white snapshots in one to five seconds, the company said.

The phone will retail for $1,450, and is ″the first picture-transmission phone to fit easily on a desk,″ according to Luma Telecom.

Production of the new phones was scheduled to begin within two weeks.

″Initially, Luma will be sold through telephone operating companies and high-end retailers,″ said Roy Elkins, a Luma Telecom senior vice president.

Bell Canada’s Business Communications Group, which is producing the phone, said it would study its market acceptance.

″The Luma phone could add a new dimension to telephony: an affordable visual link between branch offices, factories, clients and suppliers,″ said Bell Canada president John Farrell.

Luma Telecom is a subsidiary of the Silicon Valley-based Mitsubishi Electric Sales America.

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