AP NEWS

The Ikon Pass Expands Regional Access into the Pacific Northwest, Midwest and Northeast

August 29, 2018

DENVER--(BUSINESS WIRE)--Aug 29, 2018--The Ikon Pass community has expanded to all corners of the country with the addition of The Summit at Snoqualmie in Washington, Cypress Mountain in British Columbia and Boyne Highlands and Boyne Mountain in Michigan. Plus, access to Loon Mountain in New Hampshire and Sugarloaf and Sunday River in Maine just tripled.

Access

The Summit at Snoqualmie, Cypress Mountain, Boyne Highlands and Boyne Mountain will offer 7 days each on the Ikon Pass, and 5 days each on the Ikon Base Pass with 10 holiday blackout dates (Dec. 26 - 31, 2018; Jan. 19 - 20, 2019; Feb. 16 - 17, 2019).

Loon Mountain, Sugarloaf, and Sunday River originally offered 7 days combined between the three destinations on the Ikon Pass, (5 days combined between the three destinations on the Ikon Base Pass) and will now offer 7 days at each destination (5 days at each destination on the Ikon Base Pass), bringing access to 21 days total on the Ikon Pass (15 days total on the Ikon Base Pass).

“For 70 years Boyne Resorts has been guided by a focus to create memorable experiences for our guests and we are deeply committed to maintaining the individual character of each of our destinations. This is what the Ikon Pass is about, so we are thrilled to add our Pacific Northwest and Midwest destinations to the Ikon Pass community,” said Stephen Kircher, President and CEO, Boyne Resorts. “And by increasing access to our destinations in the East, we are excited to offer a variety of winter experiences throughout North America.”

“With new destinations in the Pacific Northwest and the Midwest, plus expanded access in the Northeast, the Ikon Pass now offers access throughout key ski markets in North America, opening up even more opportunities for Ikon Pass holders to explore all of our iconic destinations,” said Erik Forsell, Chief Marketing Officer of Alterra Mountain Company.

The Summit at Snoqualmie includes Alpental Ski Area and is nestled in the heart of the Washington Cascades, less than an hour from Seattle. The destination has four base areas with two terrain parks, night skiing, winter-tubing, Nordic skiing, and terrain for all abilities.

Cypress Mountain is located 30 minutes from Vancouver and offers skiers and riders the most terrain, vertical drop, lifts and best snow conditions on the highest peak of Vancouver’s legendary North Shore Mountains. It is also the proud home of Canada’s first Olympic gold medal on home snow.

Boyne Highlands and Boyne Mountain are Northern Michigan’s premier mountain destinations, located 280 miles north of Detroit, offering more skiable acres than anywhere else in lower Michigan, including the state’s longest ski run.

From a week-long vacation to unlimited days, the Ikon Pass was built with the guest in mind, to provide the best experience possible. With 34 destinations, in 12 states, four Canadian provinces, on two continents, the Ikon Pass is the gateway to a like-minded community, enduring memories, and the most iconic destinations on the planet.

The Ikon Pass launched in January 2018 and is a collaboration of industry leaders – Alterra Mountain Company, Aspen Skiing Company, Boyne Resorts, POWDR, Jackson Hole Mountain Resort, Alta Ski Area, Snowbird, SkiBig3, Revelstoke Mountain Resort, Sugarbush Resort, Taos Ski Valley, and Thredbo. Each demonstrates integrity, character and independence that is reflected in their mountains and guests.

For more information, please visit www.ikonpass.com.

About Ikon Pass

The Ikon Pass is the new standard in season passes, connecting the most iconic mountains across North America and Australia delivering authentic, memorable snow adventures. Brought to you by Alterra Mountain Company, the Ikon Pass unlocks access to a community of diverse destinations you want to ski and ride, including Aspen Snowmass, Steamboat, Winter Park Resort, Copper Mountain and Eldora in Colorado; Squaw Valley Alpine Meadows, Mammoth Mountain, June Mountain and Big Bear Mountain Resort in California; Jackson Hole Mountain Resort in Wyoming; Big Sky in Montana; Stratton, Killington and Sugarbush Resort in Vermont; Snowshoe in West Virginia; Boyne Highlands and Boyne Mountain in Michigan; The Summit at Snoqualmie in Washington; Tremblant in Quebec and Blue Mountain in Ontario, Canada; SkiBig3 in Alberta, Canada; Revelstoke Mountain Resort and Cypress Mountain in British Columbia, Canada; Sunday River and Sugarloaf in Maine; Loon Mountain in New Hampshire; Taos Ski Valley in New Mexico; Deer Valley Resort, Solitude Mountain Resort, Brighton Resort, Alta, and Snowbird in Utah; and Thredbo in Australia. Special offers are available at CMH Heli-Skiing & Summer Adventures, the world’s largest heli-skiing operation. For more information on the Ikon Pass, visit www.ikonpass.com.

About Boyne Resorts

Boyne Resorts, founded in 1947 by Everett Kircher, is the third largest mountain resort company in North America. A Michigan-based corporation, Boyne Resorts owns award-winning mountain and golf resorts and attractions throughout the United States and Canada including Cypress Mountain near Vancouver, B.C., official freestyle skiing and snowboard venue of the 2010 Olympic Winter Games; Sugarloaf and Sunday River Resort in Maine; Boyne Mountain Resort, Boyne Highlands Resort, Inn at Bay Harbor - Autograph Collection and Avalanche Bay Indoor Waterpark in Michigan; Big Sky Resort in Montana; Loon Mountain Resort in New Hampshire; Gatlinburg SkyLift in Tennessee; Brighton Resort in Utah; and The Summit at Snoqualmie in Washington. To learn more about Boyne Resorts, please visit  www.boyneresorts.com.

View source version on businesswire.com:https://www.businesswire.com/news/home/20180829005401/en/

CONTACT: The Ashima Group

Amelie Bruzat

amelie@theashimagroup.com

KEYWORD: UNITED STATES NORTH AMERICA CANADA COLORADO MAINE MICHIGAN NEW HAMPSHIRE WASHINGTON

INDUSTRY KEYWORD: OUTDOORS TRAVEL DESTINATIONS VACATION LODGING SKIING/SNOWBOARDING SPORTS

SOURCE: Alterra Mountain Company

Copyright Business Wire 2018.

PUB: 08/29/2018 09:00 AM/DISC: 08/29/2018 09:01 AM

http://www.businesswire.com/news/home/20180829005401/en

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