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Order a Whopper® Sandwich for a Penny at McDonald’s with the BK® App

December 4, 2018

MIAMI--(BUSINESS WIRE)--Dec 4, 2018--Today, the BURGER KING ® brand is turning more than 14,000 McDonald’s into BURGER KING ® restaurants. Sort of. For a limited time, when you go within 600 feet of a McDonald’s restaurant you can order a flame-grilled WHOPPER ® sandwich for only 1¢ on the newly revamped BK ® App. It’s what we call a WHOPPER ® Detour.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20181204005560/en/

ORDER A WHOPPER® SANDWICH FOR A PENNY AT MCDONALD’S WITH THE BK® APP

The WHOPPER ® Detour works by geofencing McDonald’s locations across the country. If a guest is inside one of these geofenced areas and has the new BK ® App on their device, the app will unlock the WHOPPER ® sandwich for a penny promotion. Once the 1¢ WHOPPER ® sandwich order is placed, the user will be “detoured” away from McDonald’s, as the app navigates them to the nearest BURGER KING ® restaurant for pick up.

The WHOPPER ® Detour promotion is part of the newly relaunched BK ® App which now offers order-ahead functionality. The WHOPPER ® Detour promotion can be redeemed one time only, from December 4th until December 12th, at participating BURGER KING ® restaurants nationwide. The offer is unlocked when a guest is within a 600 feet radius of most 14,000+ McDonald’s restaurant locations.

Don’t miss out on your chance to order the first WHOPPER ® sandwich ever available only “at” McDonald’s. Watch a video about the promotion HERE.

About BURGER KING ®

Founded in 1954, the BURGER KING ® brand is the second largest fast food hamburger chain in the world. The original HOME OF THE WHOPPER ®, the BURGER KING ® system operates more than 17,000 locations in more than 100 countries and U.S. territories. Almost 100 percent of BURGER KING ® restaurants are owned and operated by independent franchisees, many of them family-owned operations that have been in business for decades. To learn more about the BURGER KING ® brand, please visit the BURGER KING ® brand website at www.bk.com or follow us on Facebook, Twitter and Instagram.

View source version on businesswire.com:https://www.businesswire.com/news/home/20181204005560/en/

CONTACT: Brooke Scher Mogan

ALISON BROD MARKETING + COMMUNICATIONS

212-230-1800

bk@alisonbrodmc.com

KEYWORD: UNITED STATES NORTH AMERICA FLORIDA

INDUSTRY KEYWORD: ENTERTAINMENT RESTAURANT/BAR RETAIL FOOD/BEVERAGE MOBILE ENTERTAINMENT

SOURCE: BURGER KING

Copyright Business Wire 2018.

PUB: 12/04/2018 09:02 AM/DISC: 12/04/2018 09:02 AM

http://www.businesswire.com/news/home/20181204005560/en

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