Sound Off Ira Tamigian Why is it important to maintain your relationship with clients?
As a Realtor, it’s important to nurture relationships with past and present clients.
Referral business obviously benefits a Realtor, but the network a Realtor creates, from which those referrals come, also benefits the Realtor’s subsequent clients. In my case, 80 percent of my clients have been introduced through referrals, and from each of those transactions, I learn something new — knowledge I can, in turn, share with future buyers and sellers.
In some cases, that knowledge can be highly practical. For example, Realtors can often offer options for local contractors, plumbers, architects, electricians, landscapers and other service providers.
For past, current and potential clients, I see it as my role to also keep them apprised about what the current market trends may be — what new inventory has come to market, what has been selling and other statistics and more insight that I can provide to them.
Social media enables Realtors to more easily maintain this network of contacts and to share information on platforms that are familiar and somewhat ubiquitous, especially with millennials” Beyond hosting social media pages for their own branded business, Realtors may also find it useful to stay actively engaged on other pages that may be of interest to clients, too. For example, I enjoy keeping tabs on Greenwich Polo pages and others hosted by philanthropic and fundraising organizations.
In real estate, relationships are cumulative. With each new introduction and each transactional conclusion, a Realtor’s network organically grows. It becomes a wellspring of new and repeated business for the Realtor, certainly, but it also opens up all of the network’s resources to those clients, as well.
Sotheby’s International Realty,
(203) 536-1391 cell, firstname.lastname@example.org