Gaylord Renames Hotels
NASHVILLE, Tenn. (AP) _ Convention hotels owned by Gaylord Entertainment will emphasize the ``Gaylord″ brand instead of ``Opryland,″ company officials announced Friday.
``Research showed the Gaylord name connotes an upscale and high quality image that accurately reflects the brand,″ said chief executive officer Colin Reed.
The flagship Opryland Hotel in Nashville will be renamed Gaylord Opryland. A property in Grapevine, Texas, will be called Gaylord Opryland Texas. A property set to open in 2002 in Kissimmee, Fla., won’t carry the Opryland tag at all. It will be Gaylord Palms.
Gaylord, which also owns the Grand Ole Opry country music radio show, Ryman Auditorium and part of the Nashville Predators hockey franchise, closed the Opryland U.S.A. theme park near the Opryland Hotel in 1997, and replaced it with a shopping mall in 2000.