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Hardee’s® Melts Away Winter with Exclusive Tipsy Elves “Melt Wear” Ski Suits

January 16, 2019

FRANKLIN, Tenn.--(BUSINESS WIRE)--Jan 16, 2019--Hardee’s ®, in partnership with Tipsy Elves, will melt away winter with an original line of limited-edition ski suits, timed to the launch of the new 100% Angus Thickburger ® Melts.

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Hardee’s and Tipsy Elves Retro “Melt Wear” (Photo: Business Wire)

Now available for sale on tipsyelves.com/hardees, the new “Melt Wear” from Hardee’s features the hottest trend this winter – a retro ski suit design – channeling the classic one-piece snow jumper everyone remembers sporting on the slopes. The iconic Hardee’s logo adorns the new winter accessory, making anyone who wears it the talk of the mountain.

“Hardee’s continues to build on its burger offering with two delicious and melty 100% Angus Thickburger Melts, available just in time for the winter months,” said Jenna Folk, Director of Brand Marketing, Hardee’s. “We are further warming you up from head to toe, with our partnership with trendsetting apparel company, Tipsy Elves, to introduce ‘Melt Wear’ to snow lovers this season.”

The partnership was inspired by Hardee’s Angus Thickburger Melts, which start at just $3.00 each, while pricing and participation may vary by location. The new Angus Thickburger Melts varieties include:

Cheddar Bacon Melt: A 1/4lb. charbroiled 100% Black Angus beef patty, topped with melted cheddar cheese sauce, Applewood smoked bacon and served on a seeded bun. Mushroom Swiss Melt: A 1/4lb. charbroiled 100% Black Angus beef patty, topped with melted Swiss and finished with mushrooms, served on a seeded bun.

Hardee’s and Tipsy Elves “Melt Wear” is available beginning January 16, 2019 at tipsyelves.com/hardees while supplies last. Hardee’s Angus Thickburger Melts are available at participating Hardee’s locations for a limited time only.

Follow Hardee’s on social media for the latest product news, offers and programs.

Twitter:  @Hardees Instagram:  @Hardees Facebook:   www.facebook.com/Hardees

About CKE Restaurants Holdings, Inc.

CKE Restaurants Holdings, Inc. (“CKE”), a privately held company based in Franklin, Tennessee, runs and operates Carl’s Jr. ® and Hardee’s ®, two beloved regional brands, known for one-of-a-kind premium and innovative menu items such as 100 percent Black Angus Thickburgers ®, Made from Scratch™ Biscuits and Hand-Breaded Chicken Tenders™. With both a US and international footprint, Carl’s Jr. Restaurants LLC and Hardee’s Restaurants LLC have over 3,800 franchised or company-operated restaurants in 44 states and 43 foreign countries and U.S. territories. For more information about CKE, please visit  www.ckr.com  or its brand sites at  www.carlsjr.com  and  www.hardees.com.

About Tipsy Elves

At Tipsy Elves, the mission is simple: make the most outrageous clothes known to mankind to outfit you for life’s greatest moments. Sounds like a big undertaking, but they’ve been doing it one legendary collection at a time. While it started with an “Ugly Christmas Sweater” on Shark Tank, Tipsy Elves now supplies 365 days of fun apparel for every holiday. For more information please visit http://www.tipsyelves.com or follow @TipsyElves on Facebook, Instagram, or Twitter.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190116005279/en/

CONTACT: CKE Communications

Candice Jacobson, 615-538-9317

CJacobson@CKR.com

or

On behalf of CKE Restaurants

LaForce

Alexis Tedesco, 201-452-8137

atedesco@laforce.nyc

KEYWORD: UNITED STATES NORTH AMERICA TENNESSEE

INDUSTRY KEYWORD: WOMEN ENTERTAINMENT ONLINE RETAIL TRAVEL OTHER TRAVEL RESTAURANT/BAR GENERAL ENTERTAINMENT CHILDREN PARENTING TEENS RETAIL COMMUNICATIONS ADVERTISING FASHION MARKETING FOOD/BEVERAGE PUBLIC RELATIONS/INVESTOR RELATIONS CONSUMER FAMILY MEN

SOURCE: CKE Restaurants Holdings, Inc.

Copyright Business Wire 2019.

PUB: 01/16/2019 08:35 AM/DISC: 01/16/2019 08:35 AM

http://www.businesswire.com/news/home/20190116005279/en

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