Analyzing the Impact of Marketing Mix Elements on Brand Loyalty for an Outdoor Advertising Company | A Quantzig Success Story
LONDON--(BUSINESS WIRE)--Oct 1, 2018--Quantzig, a pure-play analytics solutions provider, has announced the completion of their latest .
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Marketing Mix Strategy for an Outdoor Advertising Agency. (Graphic: Business Wire)
A leading outdoor advertising agency based in APAC was looking for an effective method to achieve the perfect balance between fulfilling customer needs and business objectives. The client wanted to retain customers and manage loyalty for the success of their business. Their proven expertise in the field of digital outdoor advertising has helped them gain a secure position in the global market; however, they wanted to become a market leader and the company of choice for all large conglomerates.
“ As with any other business, the end objective of a marketing strategy would generally revolve around revenues and business growth,”says an expert from Quantzig.
Marketing mix is the basic tool for developing the right marketing mix model and its implementation through impactful strategies. It consists of four fundamental elements: place, product, price, and promotion. Each of these factors plays an important role in the success of a brand. This means that getting them right is crucial to make your marketing mix strategy win. Market players are also expected to focus on each of these aspects of their marketing mix strategy to achieve the desired outcome from their marketing campaigns.
During the course of this engagement, the client was able to achieve the perfect balance between their marketing elements and was finally able to secure a leading market position. Also, Quantzig’s advanced analytical methods helped the outdoor advertising agency to gain more insights into the positive impacts of product elements, distribution channels, and promotional activities on brand loyalty.
This engagement also offered insights that helped the client to:Analyze the impact of marketing mix elements on business growth. Achieve the perfect balance between business goals and customer loyalty by understanding and fulfilling the needs of customers. To know more about the benefits of Quantzig’s marketing mix strategy,
Quantzig is a global analytics and advisory firm with offices in the US, UK, Canada, China, and India. For more than 15 years, we have assisted our clients across the globe with end-to-end data modeling capabilities to leverage analytics for prudent decision making. Today, our firm consists of 120+ clients, including 45 Fortune 500 companies. For more information on our engagement models and pricing plans,
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