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Boivin Named Canadiens President

September 3, 1999

MONTREAL (AP) _ Businessman Pierre Boivin was named Thursday as the new president of the Montreal Canadiens.

Boivin, whose appointment was made public at a news conference given by club owner Molson Inc., replaces Ronald Corey. Corey resigned in May after 17 years as president of hockey’s most celebrated team.

The Canadiens are hoping Boivin can turn the Canadiens around financially.

Like other NHL clubs in Canada, the Canadiens have fallen on hard times, and owner Molson Inc. is under pressure from shareholders to have the hockey and entertainment division thrive as well as its beer business.

``He possesses valuable knowledge of the NHL and has first-hand experience with many of the issues that affect the NHL today,″ Molson chief executive James Arnett said of Boivin.

``In Pierre Boivin, we have a president who can deal effectively with the wide range of issues facing Molson and the Canadiens.″

Boivin left his post as president of Canstar Sports this summer.

``I’m definitely confident that with the current coaching staff and the current potential roster coming out of this year’s training camp, that we will have an exciting and intense team on the ice,″ Boivin said.

``And I’m definitely confident that with Molson’s commitment, and with everyone in the organization, we can once again win a Stanley Cup.″

Canstar Sports, a Montreal-based company bought by sporting-goods giant Nike in 1994, is best known for its Bauer skates.

Boivin is known as a hockey fan as well as a hard-nosed businessman.

He was one of the principal negotiators when Nike purchased Canstar. He later presided over the closing of a skate plant in Cambridge, Ontario, and large layoffs at the company’s main plant in Saint-Jerome, Quebec.

Boivin is also a former president of Norvinca, a Montreal company that distributed Nordica ski boots, high-end Look bicycles, Dynastar skis and Prince tennis equipment.

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