Global Artificial Grass Turf Market 2019-2023 to Post 13% CAGR | Technavio
LONDON--(BUSINESS WIRE)--Jan 2, 2019--The global artificial grass turf market is expected to post a CAGR of nearly 13% during the period 2019-2023, according to the latest market research report by .
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Technavio has published a new market research report on the global artificial grass turf market from 2019-2023. (Graphic: Business Wire)
A key factor driving the growth of the market is the increase in demand for artificial grass in landscape and sports applications. As various government bodies are imposing restrictions on landscaping services such as landscape irrigation owing to the shortage of water. Global warming is responsible for nearly 20% of the global increase in water scarcity. The increase in demand for artificial grass is driving the global market
As per Technavio, the distribution channel expansion strategy by vendors will have a positive impact on the market and contribute to its growth significantly over the forecast period. This research report also analyzes other important trends and market drivers that will affect market growth over 2019-2023.
Global artificial grass turf market: Distribution channel expansion strategy by vendors
Various strategies such as the expansion of distribution channels are being adopted by vendors in the global artificial grass turf market to extend their customer base and increase revenues. Many vendors are partnering with brick-and-mortar stores and e-commerce retailers.
“A large number of synthetic grass vendors are entering the retail space to expand their customer base and strengthen brand recognition. They are making constant efforts to distribute and promote their products through physical retailers, distributors, and contractors as well as online shopping portals. Therefore, during the forecast period, many vendors are expected to expand their distribution channels by adopting an omnichannel strategy for growth,” says a senior analyst at Technavio for research on leisure products.
Global artificial grass turf market: Segmentation analysis
This market research report segments the global artificial grass turf market by application (sports, and leisure and landscaping), distribution channel (offline and online), and geographical regions (APAC, EMEA, and the Americas).
The sports segment held the largest market share in 2018, accounting for over 67% of the market. This application segment is expected to dominate the global market throughout the forecast period.
Technavio’s sample reports are free of charge and contain multiple sections of the report such as the market size and forecast, drivers, challenges, trends, and more.
Some of the key topics covered in the report include:
Market LandscapeMarket ecosystem Market characteristics Market segmentation analysis
Market SizingMarket definition Market size and forecast
Five Forces Analysis
Geographical SegmentationRegional comparison Key leading countries
Vendor LandscapeVendors covered Vendor classification Market positioning of vendors Competitive scenario
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KEYWORD: EUROPE ASIA PACIFIC NORTH AMERICA SOUTH AMERICA AFRICA MIDDLE EAST
INDUSTRY KEYWORD: GENERAL SPORTS PROFESSIONAL SERVICES LANDSCAPE OTHER PROFESSIONAL SERVICES CONSTRUCTION & PROPERTY SPORTS
SOURCE: Technavio Research
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