Infiniti Research’s Competitive Pricing Strategies Generated $45 Million in Annual Revenue for an FMCG Company

December 21, 2018

LONDON--(BUSINESS WIRE)--Dec 21, 2018--Infiniti Research, a leading customer intelligence solutions provider has announced the completion of their . The client is one of the most famous companies in the FMCG industry with over 5,000 brands in the global market. The company is known for its innovative product offerings in different markets. With the increasing global competition from different FMCG companies, the client realized the importance of an effective competitive pricing strategy to stay ahead of the competition. This compelled the client to leverage Infiniti Research’s customer intelligence solutions to gain insights into competitors’ strategies with regard to their product offerings.

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Competitive pricing strategy for an FMCG company. (Graphic: Business Wire)

With the rising competition, FMCG companies are trying various strategies to gain success in the market. Competitive pricing strategies can help companies in doing so by offering price increment opportunities and projecting the right image of the brand. An effective competitive pricing strategy helps companies to improve profit margins.

To know how competitive pricing strategies can help you in generating better revenues,

According to the experts at Infiniti Research, “The growing competition in the FMCG market has compelled companies in the FMCG industry to gauge new opportunities and pricing frameworks that can help them stay ahead of the competition.”

The unique competitive pricing strategy devised by Infiniti Research helped the client to differentiate their brand by setting unique prices for their products. This resulted in the generation of $45 million in annual revenue and helped them surpass the global competition by capturing a top spot in the market space. The intelligent pricing solutions offered by Infiniti Research also helped the client to enhance both customer satisfaction and customer retention levels.

Infiniti Research’s competitive pricing strategy helped the client to:

Generate $45 million in annual revenue. Attain top position in the global market space. Are your competitors getting benefitted by the pricing strategies opted by your company? Not anymore, and know where you’re going wrong.

Infiniti Research’s competitive pricing strategy offered predictive insights on:

Setting unique prices for their products. Enhancing customer satisfaction and customer retention levels. To know the impact of robust pricing strategies in marketing campaigns, .

About Infiniti Research

Established in 2003, is a leading market intelligence company providing smart solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies. To know more, visit:

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CONTACT: Infiniti Research

Anirban Choudhury

Marketing Manager

US: +1 844 778 0600

UK: +44 203 893 3400




SOURCE: Infiniti Research

Copyright Business Wire 2018.

PUB: 12/21/2018 09:48 AM/DISC: 12/21/2018 09:48 AM


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