Why Starbucks’ pumpkin spice latte sells, despite the online shame (and 90-degree weather)

September 5, 2018

By Staff

Mary O’Brien sat on the Wildwood beach Sunday, umbrella above her head, sand between her toes, and a hot pumpkin spice latte from Starbucks in hand.

Sure, it’s not technically fall yet. But O’Brien, 27, of Haddon Heights, wanted to mark the unofficial start of the season by taking her seasonal, sugary coffee with her to the Shore — and taking her place among scores of Starbucks fans insistent on acknowledging 2018’s early release of the drink. This, despite the two months until Halloween, the 90-degree temperature, and the fact that pumpkin spice lattes live among avocado toast and UGG boots on the list of things that, according to the internet, render a person basic.

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