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PRESS RELEASE from provider: Business Wire
This content is a press release from our partner Business Wire. The AP newsroom and editorial departments were not involved in its creation.

POTTERY BARN BRANDS ANNOUNCE NEW COLLECTION WITH CELEBRATED RESORT WEAR BRAND LILLY PULITZER

February 19, 2019
Lilly Pulitzer for Pottery Barn Brands coming soon. (Photo: Business Wire)

SAN FRANCISCO--(BUSINESS WIRE)--Feb 19, 2019--Pottery BarnPottery Barn Kids  and  PBteen, members of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, today announced a new collection with renowned American resort wear brand, Lilly Pulitzer, as part of their exclusive home décor partnership.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20190219005243/en/

Lilly Pulitzer for Pottery Barn Brands coming soon. (Photo: Business Wire)

Following the overwhelmingly positive customer response to the inaugural collaboration between Lilly Pulitzer and Pottery Barn, Pottery Barn Kids and PBteen, this next chapter in the assortment coincides with Lilly Pulitzer’s 60 th anniversary celebration and brings the spirit of the Palm Beach lifestyle into the home with furniture, bedding and décor imagined in Lilly Pulitzer’s signature prints. The new collection will include a broader assortment that customers are seeking to complete their homes, from brightly patterned bedding collections and vibrant outdoor décor, to unique nursery gifts and poolside essentials. With the addition of bath for Pottery Barn and Pottery Barn Kids brands, the 2019 assortment brings a splash of summer to the entire home.

“At Lilly Pulitzer, we’ve been celebrating our 60 th anniversary with our customers and are thrilled to announce the next chapter of Lilly Pulitzer for Pottery Barn brands as part of this special year,” said Michelle Kelly, Lilly Pulitzer CEO. “The Pottery Barn brands are leaders in classic chic home décor and have done an excellent job of bringing our custom-developed colors and hand-painted prints straight from the Lilly Pulitzer Print Studio into this beautiful collection.”

The new Lilly Pulitzer for Pottery Barn brands collection will be available in March of 2019 at Pottery Barn, Pottery Barn Kids and PBteen stores, as well as online at each brand’s website. Sign up online at Pottery BarnPottery Barn Kids, and  PBteen to stay up to date on launch timing and promotions.

ABOUT LILLY PULITZER

Lilly Pulitzer speaks to generations of rule-breaking, sun-followers who celebrate the spontaneous bohemian spirit of Lilly Pulitzer. The company’s effortless fashions are truly born from an original. It all happened by accident, when in 1959-ish Lilly (McKim) Pulitzer—a stylish Palm Beach hostess and socialite whose husband Peter Pulitzer owned several Florida citrus groves—needed a project of her own. With Peter’s produce, she opened a juice stand on Via Mizner, just off Worth Avenue in Palm Beach. Lilly Pulitzer’s business was a hit, but squeezing oranges, lemons, limes, and pink grapefruit made a mess of her clothes. Realizing that she needed a juice stand uniform, Lilly asked her dressmaker to design a dress that would camouflage the stains. The result? A comfortable sleeveless shift dress made of bright, colorful printed cotton in pink, green, yellow and orange. Although her customers liked Lilly’s juice, they loved her shift dresses. Soon Lilly was selling more shift dresses than juice, so she decided to stop squeezing and focus on designing and selling her “Lillys.” Lilly Pulitzer became a fashion sensation and a creator of authentic American resort wear as we know it. The brand is now more popular than ever and continues to create authentic printed styles straight from the in-house print design studio. For more brand history and juicy stories, head to  lillypulitzer.com.

ABOUT POTTERY BARN

Pottery Barn, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for casual, comfortable and stylish home furnishings. Key product categories include furniture, bedding, bath, rugs, window treatments, tabletop, lighting and decorative accessories. Nearly all Pottery Barn products are designed in-house and are exclusive to its catalogs, stores and website. Pottery Barn operates company-owned stores in the United States, Canada and Australia and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and ecommerce websites in Mexico, as well as an ecommerce site at  www.potterybarn.com  that offers international shipping to customers worldwide. Pottery Barn provides complimentary design services and a comprehensive gift registry program for weddings and other special events. Pottery Barn now offers products for all life stages and every room in the home through Pottery Barn, Pottery Barn Bed and Bath, Pottery Barn Kids, and PBteen. Pottery Barn is also part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.

ABOUT POTTERY BARN KIDS

Pottery Barn Kids, a member of the Williams-Sonoma, Inc. (NYSE: WSM) portfolio of brands, is a premier specialty retailer for children’s home furnishings and decorative accessories. Introduced in 1999, Pottery Barn Kids offers exclusive designs that create kid-friendly, stylish and innovative spaces for the nursery, bedroom and playroom. Key product categories include furniture, bedding, bath, window treatments, rugs, lighting, decorative accessories, toys, nursery essentials and gear such as backpacks and reusable lunch bags. Pottery Barn Kids operates company-owned stores as well as e-commerce in the United States, Canada and Australia, e-commerce in the United Kingdom, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East, the Philippines and South Korea, and stores and e-commerce in Mexico. Pottery Barn Kids provides complimentary design services, a comprehensive gift registry program and monogramming services. Pottery Barn Kids is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.

ABOUT PBTEEN

PBteen, a member of the Williams-Sonoma, Inc. (NYSE:WSM) portfolio of brands, launched in 2003 and is the first home retailer to focus exclusively on the teenage market. Designed to fully furnish bedrooms, study and lounge spaces, PBteen provides teens and tweens with a range of design aesthetics to create spaces that express their diverse interests, values, and style. Key product categories include furniture, bedding, window treatments, rugs, lighting, gear, decorative accessories, storage and organization solutions. PBdorm, launched in 2010, is an exclusive collection that offers dorm furniture and essentials. PBteen operates company-owned stores as well as e-commerce in the United State, offers international shipping to customers worldwide, and has unaffiliated franchisees that operate stores in the Middle East and stores and e-commerce in Mexico. PBteen provides complimentary design services and monogramming services. PBteen is part of The Key Rewards, a free-to-join loyalty program that offers members exclusive benefits across the Williams-Sonoma family of brands. The company is headquartered in San Francisco, California.

View source version on businesswire.com:https://www.businesswire.com/news/home/20190219005243/en/

CONTACT: Serena Famalette

Public Relations, Pottery Barn

SFamalette@wsgc.comRebecca Clark

Public Relations, Pottery Barn Kids, PBteen

RClark3@wsgc.com

KEYWORD: UNITED STATES NORTH AMERICA CALIFORNIA

INDUSTRY KEYWORD: CATALOG LUXURY ONLINE RETAIL HOME GOODS RETAIL FASHION

SOURCE: Pottery Barn

Copyright Business Wire 2019.

PUB: 02/19/2019 08:55 AM/DISC: 02/19/2019 08:55 AM

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