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Precede MALVERN, Pa.

June 1, 1985

WASHINGTON (AP) _ President Reagan, assuming the role of ″the people’s lobbyist,″ said today that much of official Washington will oppose his tax simplification plan and he needs public support to overcome the opposition.

″The whole idea of the presidency is having somebody in the Oval Office who can try to get above the bickering and buttonholing in the corridors and cloakrooms and say, ’Enough of this; let’s get something done to help the people,‴ Reagan said in his weekly radio address.

Speaking from the presidential retreat at Camp David, Md., the president said, ″In a way, then the president should be the people’s lobbyist - your lobbyist.″

″Washington doesn’t take to change very well,″ the president said. ″Here in Washington, the special interests are trying to pick apart our tax reform package.

″Just as it has opposed other things we have tried to do for the American people, much of official Washington is going to oppose this tax reform too,″ he said.

″Yes, we very much need your support, especially those who have never written before to your representatives or senators. Please make your views known and remind official Washington that you expect to be listened to. Tell them the time for the American tax plan is long overdue.″

The president’s radio address capped a week of campaigning for his tax overhaul plan, in which he gave a nationally televised address from the Oval Office and addressed groups at the White House, at Colonial Williamsburg, Va., at Oshkosh, Wis., and at the Great Valley Corporate Center near Malvern, Pa.

He wound up his Malvern visit Friday by having box lunches and brownies with a group of business executives.

The luncheon in a basement-like room of the Great Valley Corporate Center followed a speech outside in which Reagan told a crowd of more than 10,000 that his proposed tax overhaul would ″break apart the shackles and liberate America from tax bondage.″

R. James Macaleer, chairman of the board of Shared Medical Services, one of more than 200 companies making up the 650-acre planned corporate community, said, ″Most people were complimentary on his overall intent, but indicated the issue of stock options needed to be addressed.″

Reporters who were allowed into the room briefly after the guests were seated got the impression that Macaleer was berating Reagan, but Macaleer said he raised his voice only because he knew that the president is hard of hearing.

He said his main point was that employees who buy stock options in new companies should be given more liberal tax treatment on gains they make when the companies prosper.

″If he is really serious about promoting entrepreneurship, I felt he ought to make some changes in the stock option regulations,″ Macaleer said, adding that others at the luncheon agreed.

″The president acknowledged the fact that we certainly had some very good points on our side,″ he said.

The group lunched on roast beef sandwiches and salad. Macaleer said Rachel R. Borish, chairwoman of Rachel’s Brownies Inc., another company at the center, and her husband, Jeffrey L. Slater, president of the company, supplied some of their product.

In his speech, Reagan called his tax plan ″good news for our silicon cities,″ referring to high-technology industry corridors such as Great Valley.

″We’re going to feed the fires of technological invention by lowering the capital gains tax once again, giving it a top rate of 171/2 percent,″ he said. ″We’re going to make sure that American technology wins the race to the 21st century.″

Reagan’s plan would reduce the top corporate tax rate to 33 percent, from 46 percent. However, it would put a heavier tax burden on many businesses because it scales down depreciation writeoffs, repeals the investment tax credit for companies buying new plants and equipment and abolishes deductions for bad debt reserves.

Reagan said his package would ″totally revamp our nation’s Rube Goldberg tax system and turn it into a model of efficiency and fairness that works for the new age of silicon chips ... bio-engineering, robotics and all the other marvels of this new technological era.″

He said the corporate tax cuts, the graduated tax cuts for small corporations and the reduction in personal income tax rates would help America’s entrepreneurs.

Reagan opened a speaking campaign for his tax plan with a speech in Orlando, Fla., on Monday, outlined the plan on national television Tuesday, spoke to supporters at the White House on Wednesday and campaigned for it in Williamsburg, Va., and Oshkosh, Wis., on Thursday before coming here.

He is scheduled to carry his tax message to Oklahoma City, Atlanta and Birmingham, Ala., next Wednesday and Thursday.

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