2018 Outlook: Automotive Advertising Takes a Sharp Turn - ResearchAndMarkets.com

November 7, 2018
The “2018 Outlook: Automotive Advertising Takes a Sharp Turn” report has been added to ResearchAndMarkets.com’s offering.Total Automotive Ad Spending this Year is Down 7.3%, to $34.4 billion. For 2019, a 3.4% Bounce-Back is Forecast.

This report represents the author’s annual assessment of U.S. Automotive Advertising.

It projects national and local ad spending for 2018 and forecasts it for 2019 by Tier 1, Tier 2, and Tier 3 (manufacturers, dealer associations, and franchise dealers), as well as for independent dealers and private-party auto advertising.

It includes 26 charts and tables and is the most comprehensive assessment of automotive advertising you’ll find anywhere.

A nine-page appendix provides all the underlying data in tables and charts, with long-range forecasts for automotive spending in 2023.

Key Topics Covered

Executive Summary

Chapter 1: The Backdrop: A Bleak Anniversary, A New Landscape

Figure 1.1 Historic and Forecast U.S. Car Sales, 2001-2023Figure 1.2 U.S. Total Sales of New Cars vs. Trucks, 2013-2018Figure 1.3 Average Price Of New Vehicle Vs. Used (3 Yrs. Old), 2013 & 2018and more...

Chapter 2: One Tough Year, and 5 More to Come

Figure 2.1: U.S. Franchise Auto Dealer Ad Spending Per Vehicle Sold, 2013 Vs. 2018Figure 2.2 a: Total U.S. 2018 Projected New Car Advertising SpendingFigure 2.2 b: Total U.S. New Car Advertising Spending: 2018, 2019 & 2023Figure 2.3: Who Manages Dealers’ Digital Marketing Efforts?and more...

Chapter 3: An Unwavering Focus on Digital Marketing

Figure 3.1: Advertising’ vs. Digital Services Budget for Typical Car DealerFigure 3.2: Building Direct-to-Consumer CommunicationsFigure 3.3: Comparative 2018 Total Online Ad Spending by the U.S. Auto Industryand more...

Chapter 4: Promotions: The Other Side of Marketing

Figure 4.1: Total U.S. Auto Dealer Promotions Spending, 2017-2018Figure 4.2: Total Online U.S. Auto Dealer Promotions Spending, 2017-2018

For more information about this report visit https://www.researchandmarkets.com/research/wv8p6q/2018_outlook?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20181107005519/en/

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Related Topics:Automotive



SOURCE: Research and Markets

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PUB: 11/07/2018 08:44 AM/DISC: 11/07/2018 09:33 AM


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