2018 Outlook: Automotive Advertising Takes a Sharp Turn - ResearchAndMarkets.com
This report represents the author’s annual assessment of U.S. Automotive Advertising.
It projects national and local ad spending for 2018 and forecasts it for 2019 by Tier 1, Tier 2, and Tier 3 (manufacturers, dealer associations, and franchise dealers), as well as for independent dealers and private-party auto advertising.
It includes 26 charts and tables and is the most comprehensive assessment of automotive advertising you’ll find anywhere.
A nine-page appendix provides all the underlying data in tables and charts, with long-range forecasts for automotive spending in 2023.
Key Topics Covered
Chapter 1: The Backdrop: A Bleak Anniversary, A New LandscapeFigure 1.1 Historic and Forecast U.S. Car Sales, 2001-2023Figure 1.2 U.S. Total Sales of New Cars vs. Trucks, 2013-2018Figure 1.3 Average Price Of New Vehicle Vs. Used (3 Yrs. Old), 2013 & 2018and more...
Chapter 2: One Tough Year, and 5 More to ComeFigure 2.1: U.S. Franchise Auto Dealer Ad Spending Per Vehicle Sold, 2013 Vs. 2018Figure 2.2 a: Total U.S. 2018 Projected New Car Advertising SpendingFigure 2.2 b: Total U.S. New Car Advertising Spending: 2018, 2019 & 2023Figure 2.3: Who Manages Dealers’ Digital Marketing Efforts?and more...
Chapter 3: An Unwavering Focus on Digital MarketingFigure 3.1: Advertising’ vs. Digital Services Budget for Typical Car DealerFigure 3.2: Building Direct-to-Consumer CommunicationsFigure 3.3: Comparative 2018 Total Online Ad Spending by the U.S. Auto Industryand more...
Chapter 4: Promotions: The Other Side of MarketingFigure 4.1: Total U.S. Auto Dealer Promotions Spending, 2017-2018Figure 4.2: Total Online U.S. Auto Dealer Promotions Spending, 2017-2018
For more information about this report visit https://www.researchandmarkets.com/research/wv8p6q/2018_outlook?w=4
View source version on businesswire.com:https://www.businesswire.com/news/home/20181107005519/en/
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INDUSTRY KEYWORD: AUTOMOTIVE COMMUNICATIONS ADVERTISING GENERAL AUTOMOTIVE
SOURCE: Research and Markets
Copyright Business Wire 2018.
PUB: 11/07/2018 08:44 AM/DISC: 11/07/2018 09:33 AM