AP NEWS

ADOT will take ads on 511 signs

May 19, 2019

BULLHEAD CITY — Local businesses and across the state will have a new way to advertise their business.

The Arizona Department of Transportation will offer qualifying businesses the ability to sponsor information signs that remind drivers to call 511 for travel information. A horizontal sign listing the name of the sponsoring businesses will be attached at the bottom of the 511 sign.

According to ADOT, business categories eligible to take part in the program include food, gas, lodging, camping, attractions and 24-hour pharmacies. The sponsor signs will be 60 inches wide by 18 inches high, easily visible to passing drivers.

Kelly Mero, chief executive officer of ADOT’s Grand Canyon State Logo Signs, said in a prepared statement, “This new program provides a unique opportunity for Arizona companies to gain exposure 24 hours a day along our state’s highways. With just one sponsoring business on each, 511 Logo Signs will increase brand awareness and enhance the image of sponsoring companies.”

ADOT said that the cost of the 12-month program is $4,325, paid in advance, for the first year, which equates to about $360 per month. The package includes a one-year lease, fabrication and installation. A business can choose any available location for its sign, not just locations nearby.

Proceeds from the signs will go to the Arizona State Highway Fund, which pays for highway maintenance and repairs around Arizona.

The ADOT said that as of now, locations primarily will be in the greater Phoenix and Tucson areas, with additional markets to be announced in the near future.

ADOT invited business owners to contact program representatives at 855-712-4500 or to visit 511LogoSigns.az.gov for more information on the program.

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