Pet Product Packaging Innovation 2018: Sales Growth Opportunity through Pet Product Sales & Premiumization - ResearchAndMarkets.com

July 4, 2018

DUBLIN--(BUSINESS WIRE)--Jul 4, 2018--The “Pet Product Packaging Innovation” report has been added to ResearchAndMarkets.com’s offering.

This report provides an in depth analysis of packaging materials and styles used for pet products across the U.S. market, focusing on dog and cat food packaging as the largest influences on the market. All information and analyses in the report is highly accessible, presented in concise text and easy-to-read and practical charts, tables, and graphs.

The market for pet product packaging continues to see mid-single digit growth, spurred by sales of pet products themselves and the growing premiumization of those same products.

Convenience and sustainability feature prominently as trends in the packaging of pet products across all product categories, but are two factors difficult to reconcile within the same packaging. Consumers want more convenience features, as the Survey of Pet Owners clearly shows, but sustainability issues such as recyclability and packaging reduction are also top of mind.

Packaging attractiveness is also extremely important to a small but crucial subset of pet owners, so design refreshes remain an important part of pet product lifecycles, particularly in hypercompetitive categories such as dog treats. Clean labeling trends picked up from human foods are also a key focus for graphics innovations on package.

Key Topics Covered

1. Executive Summary

Scope & Methodology The U.S. Pet Product Packaging Market Dry Pet Food Packaging Products and Market Wet and Frozen Pet Food Packaging Products and Market Treat Packaging Products and Market Other Pet Product Packaging Pet Ownership Demographics Pet Food Packaging Trends Dry Pet Food Wet Pet Food Pet Treat Packaging Pet Product Packaging Sustainability Trends Packaging Graphics and Design Trends Labeling Trends Innovative and Future Packaging Refreshes of Packaging and Design Sales Growth Opportunities

2. Introduction

Key Points The U.S. Pet Product Market The U.S. Pet Product Packaging Market

3. Pet Product Packaging Trends

Key Points

For more information about this report visit https://www.researchandmarkets.com/research/bdft5h/pet_product?w=4

View source version on businesswire.com:https://www.businesswire.com/news/home/20180704005318/en/

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Related Topics:Packaging



SOURCE: Research and Markets

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PUB: 07/04/2018 01:46 PM/DISC: 07/04/2018 01:45 PM


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